We're looking for a meticulous, data-driven Digital Marketing Manager with 2-4 years of hands-on experience. You'll plan, execute, and optimize multi-channel campaigns, turning insights from Google Analytics and other tools into measurable growth. The ideal candidate is
extremely detail-oriented
, comfortable with light AI prompt workflows, and thrives on structured experimentation.
What You'll Do
Content creation: Produce well-researched, engaging, and high-quality content for various digital platforms, including websites, blogs, articles, and product descriptions.
SEO optimization: Conduct keyword research and implement SEO best practices to maximize content visibility and improve search rankings. This includes creating optimized headlines, meta descriptions, and on-page elements.
Strategic collaboration: Work with marketing, design, and other teams to align content with business goals and develop strategic content plans.
Content maintenance: Edit, proofread, and update existing website content to ensure accuracy, consistency, and readability.
Performance analysis: Monitor key performance indicators (KPIs) like website traffic and engagement metrics using analytics tools to assess and refine content strategies.
Industry awareness: Stay current with SEO trends, algorithm changes, and industry best practices to ensure content remains relevant and effectiv
Performance marketing
across Google Ads/Meta/LinkedIn: campaign setup, audience strategy, budgets, A/B testing, and daily optimizations to hit CAC/ROAS goals.
Measure everything:
build dashboards and reports in Google Analytics (GA4) and Looker Studio; track funnel performance, attribution, and cohort trends.
Tagging & tracking:
implement and QA events with Google Tag Manager; maintain UTM governance, pixels, and conversion schemas.
Landing pages & CRO:
brief and QA landing pages, run A/B tests (copy, creative, forms), and iterate based on analytics and session recordings.
Simple AI automations:
use prompt-based tools to draft ad variations, subject lines, and QA checklists; set up lightweight automations (e.g., lead enrichment, content repurposing).
Stakeholder hygiene:
keep campaign docs, experiment logs, and tracking matrices spotless and up to date.
Must-Have Skills & Tools
2-4 years in digital/performance marketing with proven results.
form strategy, heatmaps/session recordings (e.g., Hotjar), experiment design.
AI & automation literacy:
prompt craft for ad/copy drafts; set up simple no-code workflows (Zapier/Make or similar).
Strong Excel/Sheets skills; UTM discipline; impeccable QA habits.
Exceptional attention to detail: you catch naming errors, broken links, tracking gaps, and typos before anyone else.
Nice to Have
Looker Studio dashboarding; basic SQL a plus.
Experience with marketing CRMs (HubSpot/Salesforce) and lead routing.
Basic HTML/CSS for email/landing tweaks.
Familiarity with consent management/GA4 compliance best practices.
Experience with B2B lead gen funnels or e-commerce.
Success Metrics (First 90-180 Days)
CAC and
ROAS
improvement across paid channels.
Tracking accuracy
: >98% event reliability and consistent UTM taxonomy.
SEO leading indicators
: growth in impressions, top-10 keywords, and non-brand organic clicks.
Email performance
: uplift in CTOR and conversion rate; stable deliverability.
Experiment velocity
: 2-4 meaningful tests per month with documented learnings.
Traits We Value
Systems thinker with a bias to document and standardize.
Curious, hypothesis-driven, and numerate.
Proactive communicator; comfortable with tight feedback loops.
Job Type: Full-time
Pay: ₹15,214.23 - ₹90,000.00 per month
Benefits:
Paid time off
Provident Fund
Work from home
Work Location: Remote
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