Job Description

About Us

Hats-Off Digital is a dynamic and results-driven digital marketing agency, passionate about delivering innovative, measurable solutions for our clients. We're looking for an experienced, data-led, and creative

Sr. SEO Specialist

to join our growing team and help drive organic growth for a diverse portfolio of brands.

Job Overview

As an

Sr. SEO Specialist

, you will be responsible for developing, implementing, and managing comprehensive SEO strategies that improve our clients' online visibility, increase organic traffic, and drive business growth. You'll lead a team of SEO specialists and collaborate closely with content, web development, and digital marketing teams.

Key Responsibilities

Plan, develop, and execute SEO strategies to improve organic search rankings and increase website traffic. Conduct comprehensive website audits and technical SEO analysis to identify areas for improvement. Perform keyword research and competitive analysis to inform content strategy and SEO tactics. Work closely with content, design, and web development teams to ensure SEO best practices are integrated into all digital campaigns. Monitor, analyze, and report on SEO performance metrics, website analytics, and KPIs using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc. Stay up to date with the latest search engine algorithm changes, SEO trends, and emerging tools. Manage and mentor a team of SEO executives/specialists, providing guidance, training, and performance feedback. Oversee link-building initiatives, local SEO strategies, and mobile optimization projects. Collaborate with the paid media and social teams to enhance overall digital marketing efforts.

Requirements

4+ years of experience in SEO with a proven track record of driving organic growth. Strong understanding of search engine algorithms, ranking factors, and SEO best practices. Proficiency in tools like Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, and similar. Experience with CMS platforms (WordPress, Shopify, etc.) and basic knowledge of HTML, CSS, and website structures. Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. Strong leadership, project management, and communication skills. Ability to work in a fast-paced, collaborative agency environment.
Job Types: Full-time, Permanent

Pay: ?14,409.99 - ?35,212.30 per month

Schedule:

Monday to Friday
Work Location: In person