Job Description

SEO & Digital Marketing Specialist

Experience: 2 Years

:

Strategically developed and executed SEO campaigns (technical, on-page & off-page) to improve search rankings and attract high-intent, quality traffic aligned with business goals.

Conducted in-depth keyword research and competitor analysis using tools like Ahrefs, SEMrush, and Google Keyword Planner to target transactional and commercial-intent keywords.

Planned and optimized paid advertising campaigns on Google Ads, Meta Ads, and LinkedIn, with a focus on high CTR, low CPA, and conversion-driven targeting.

Successfully drove qualified traffic to tailored landing pages, resulting in improved conversion rates and reduced bounce rates.

Collaborated closely with design and development teams to create and A/B test high-performing landing pages using different tools (Unbounce and Elementor) (if not using tools then even, it is fine), focusing on user experience, mobile responsiveness, and conversion paths.

Led regular CRO (Conversion Rate Optimization) to understand user behavior and refine landing page elements like CTA placement, form fields, and content flow.

Performed detailed technical SEO audits using top tools like SEM rush, Screaming Frog etc. to ensure crawlability, fast load speed, and mobile optimization.

Created SEO-friendly content structures for landing pages manually or using tools like Surfer SEO and Frase to align with search intent and maximize visibility.

Set up advanced tracking through Google Tag Manager and GA4 for monitoring key user actions on landing pages, including scroll depth, form submissions, and button clicks.

Continuously analyzed performance reports via Google Analytics, and Google Search Console, refining campaign strategies for better ROAS and lower bounce rates.

Focused on generating relevant, converting traffic rather than just volume--aligning SEO and paid efforts to match audience intent and business funnel stages.

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Schedule:

Night shift
Ability to commute/relocate:

Mohali, Punjab: Reliably commute or planning to relocate before starting work (Required)
Experience:

SEO: 3 years (Required)
Location:

Mohali, Punjab (Required)
Shift availability:

Night Shift (Required)
Work Location: In person