Job Description

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Core SEO Skills:

Keyword Research:

Proficiency in tools like Google Keyword Planner, SEMrush, Ahrefs, and Moz for identifying high-traffic, low-competition keywords.

On-Page SEO:

Expertise in optimizing meta tags, headers, content, and internal linking structures.

Technical SEO:

Knowledge of site speed optimization, XML sitemaps, robots.txt files, and fixing crawl errors.

Content Creation:

Ability to create high-quality, engaging content that aligns with SEO best practices.

Link Building:

Experience in acquiring high-quality backlinks through outreach and content marketing.

Google Analytics & Google Search Console:

Proficiency in analyzing website traffic, user behavior, and performance metrics.

Competitor Analysis:

Skills in evaluating competitors' SEO strategies and identifying opportunities for improvement.

SEO Tools:

Familiarity with tools like Screaming Frog, SEMrush, Ahrefs, and Google Search Console.
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Soft Skills:

Critical Thinking:

Ability to analyze data and develop innovative solutions to SEO challenges.

Communication:

Strong written and verbal communication skills for collaborating with team members and clients.

Adaptability:

Flexibility to adapt to the ever-changing SEO landscape and algorithm updates.

Project Management:

Skills in managing SEO projects, setting goals, and tracking progress.

Team Collaboration:

Ability to work effectively with other departments, such as marketing, sales, and IT.
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Additional Skills for Marketing Team:

Data Privacy & Compliance:

Understanding of data privacy regulations and ensuring compliance in SEO practices.

Storytelling with Data:

Ability to turn data insights into compelling narratives for stakeholders.

Content Strategy:

Developing and executing content strategies that drive traffic and engagement.

Marketing Automation

: Knowledge of marketing automation tools and integrating SEO with broader marketing campaigns. *

Customer-Centric Approach:

Focusing on creating a positive user experience and meeting customer needs.