Job Description

Experience - 5+ yrs (*inhouse experience candidate's apply only)

Location - Kolkata

WFO only, 5 Days Working

JWe are looking for an experienced and results-driven

Senior SEO and Organic Marketing Specialist

to lead our organic growth initiatives. In this strategic role, you will be responsible for developing and executing comprehensive SEO strategies that increase search engine visibility, boost organic website traffic, and drive qualified leads. This position demands expertise in

on-page SEO

,

off-page SEO

,

technical SEO

, and a strong understanding of

organic content marketing

and

SEO analytics

.

Key Responsibilities

SEO Strategy & Execution: Develop and manage SEO strategies to improve search engine rankings and organic traffic. Stay up to date with Google algorithm updates and industry best practices. On-Page & Technical SEO: Optimize site structure, metadata, and content for better visibility. Conduct SEO audits and fix technical issues related to speed, mobile usability, and indexing. Perform keyword research to guide content strategy. Off-Page SEO & Link Building: Execute link-building campaigns to grow domain authority. Build partnerships with relevant websites, influencers, and content creators. Analytics & Reporting: Monitor SEO performance using tools like Google Analytics, Search Console, SEMrush, and Ahrefs. Provide insights and data-driven recommendations for continuous improvement. Collaboration & Leadership: Work closely with content, dev, and marketing teams to align SEO efforts. Mentor junior/other team members and support a performance-focused culture.

Required Qualifications:

Bachelor's degree in Marketing, Business, Computer Science, Communications, or a related field. 4-6 years of hands-on experience in SEO and organic marketing, preferably in a fast-paced digital environment (agency or in-house). Proven success in increasing organic visibility, traffic, and rankings for competitive keywords. Expertise in using SEO and web analytics tools (GA4, GSC, SEMrush, Ahrefs, Moz, Screaming Frog). Strong command of technical SEO, including HTML, CSS, JavaScript basics, and website architecture. Exceptional problem-solving, analytical, and project management skills.

Preferred Skills:

Experience with

local SEO

,

international SEO

, and

e-commerce SEO

strategies. Familiarity with other digital marketing channels (PPC, social media, email) and how they impact SEO. Basic understanding of WordPress, Shopify, or CMS platforms. Knowledge of content strategy and how to align SEO with editorial calendars. Google Certifications (SEO, Analytics, Tag Manager) are a plus.
Job Types: Full-time, Permanent

Pay: ?200,000.00 - ?480,000.00 per year

Benefits:

Health insurance Provident Fund
Schedule:

Monday to Friday
Experience:

SEO: 5 years (Preferred) inhouse project : 3 years (Preferred)
Location:

New Town, Kolkata, West Bengal (Preferred)
Work Location: In person