Job Description

We are looking for an experienced Digital Marketing Manager with 6+ hands-on experience in managing digital marketing strategies and teams. The ideal candidate will have a solid understanding of digital marketing platforms and tactics, a strong ability to lead a team, and a deep knowledge of content creation, especially video content for software training courses. Experience with competitor analysis, offline marketing, and a creative approach to digital strategy are essential. Knowledge or experience in marketing software training institutes or tech education is an advantage.

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Key Responsibilities

1. Digital Marketing Strategy Development & Execution:

- Design and implement comprehensive digital marketing strategies to promote software courses like Python, Java, etc.

- Lead and execute digital campaigns across multiple platforms (Google Ads, Facebook, LinkedIn, YouTube, etc.) to drive traffic and generate leads for software training programs.

- Optimize SEO and SEM strategies to improve online visibility and rankings for relevant keywords.

2. Team Leadership & Management:

- Lead, manage, and mentor a team of digital marketing professionals, content creators, and designers to achieve marketing objectives.

- Delegate tasks, set clear objectives, and track team performance to ensure timely delivery of marketing projects.

- Foster a collaborative, innovative, and results-driven environment.

3. Content Strategy & Video Marketing:

- Develop content strategies that align with marketing goals, focusing on educational content, software training course promotions, and user engagement.

- Oversee the creation of engaging and informative video content for platforms like YouTube, including tutorials, course highlights, testimonials, etc.

- Leverage video content to enhance brand awareness, improve student engagement, and increase conversions.

4. Competitor Analysis & Market Research:

- Conduct regular competitor analysis to identify trends, strengths, weaknesses, and opportunities.

- Monitor competitors' marketing activities, digital footprint, and strategies in the software education sector.

- Use insights from analysis to adjust strategies and stay ahead of market trends.

5. Performance Tracking & Analytics:

- Use tools like Google Analytics, social media insights, and other marketing analytics platforms to track the performance of campaigns.

- Provide regular reports on key metrics (traffic, conversions, ROI, engagement) and suggest data-driven improvements to optimize campaigns.

- Continuously evaluate and improve ROI of all digital marketing efforts.

6. Offline Marketing & Events:

- Collaborate with the offline marketing team to create synergy between online and offline marketing efforts, including print, seminars, and workshops.

- Help plan and promote offline events (e.g., webinars, seminars, or training sessions) and coordinate with the offline marketing team for on-the-ground execution.

7. Brand Positioning & Communication:

- Develop and maintain the brand's voice and messaging to ensure consistency across all digital channels.

- Create promotional strategies to position the institute as a leading provider of software training and educational resources.

8. Customer Journey Optimization:

- Understand and optimize the entire customer journey - from awareness to conversion - through various digital touchpoints.

- Implement retargeting campaigns to engage users at different stages of their decision-making process.

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Skills & Qualifications:

- Experience:

- Minimum of 6 years of experience in digital marketing, with at least 2-3 years in a managerial role.

- Experience working in the software education or training industry is highly preferred.

- Digital Marketing Skills:

- Proven expertise in SEO, SEM, Google Analytics, Google Ads, Facebook Ads, LinkedIn Ads, and other digital marketing platforms.

- Solid understanding of content marketing, email marketing, and social media marketing.

- Team Leadership:

- Strong ability to lead, manage, and motivate a team of digital marketers, designers, and content creators.

- Excellent project management skills and the ability to manage multiple campaigns simultaneously.

- Video Content & Creative Skills:

- Expertise in creating and promoting video content across platforms (YouTube, Vimeo, social media).

- Knowledge of video production, editing, and optimizing video for SEO.

- Offline Marketing Knowledge:

- Experience in traditional marketing methods such as print, events, workshops, and seminars.

- Ability to integrate online and offline marketing strategies effectively.

- Competitor Analysis:

- Strong skills in competitor analysis and market research.

- Ability to leverage insights to refine marketing strategies and identify new opportunities.

- Analytics & Reporting:

- Proficiency in Google Analytics, social media insights, and other reporting tools.

- Ability to interpret data and make data-driven decisions to improve marketing campaigns.

- Communication & Interpersonal Skills:

- Excellent written and verbal communication skills.

- Ability to collaborate with internal teams and external stakeholders.

- Tools & Technologies:

- Expertise in marketing automation tools (HubSpot, Mailchimp, etc.).

- Familiarity with design tools (Photoshop, Canva, etc.) is a plus.

Job Type: Full-time

Pay: ?20,000.00 - ?25,000.00 per month

Schedule:

Day shift
Experience:

SEO: 3 years (Preferred)
Location:

Hyderabad, Telangana (Preferred)
Work Location: In person