Job Description

Responsibilities

Strategy Development

Design and execute comprehensive digital marketing strategies aligned with overall business goals. Identify market trends and insights to optimize campaign spend and performance using data-driven decisions.

Content Marketing

Oversee creation and distribution of engaging content including blogs, videos, and infographics. Ensure all content is SEO-optimized and tailored for audience engagement and brand visibility.

SEO and SEM

Improve organic rankings through keyword research, on-page optimization, link-building, and technical SEO. Plan and manage pay-per-click (PPC) campaigns across major search engines.

Social Media Management

Develop, manage, and grow the company's presence across platforms such as LinkedIn, Facebook, Instagram, and Twitter. Engage with followers, monitor trends, and implement strategies to enhance brand presence and community building.

Analytics and Reporting

Utilize tools like Google Analytics, HubSpot, and others to track performance across all digital channels. Prepare, analyze, and present reports on campaign effectiveness, conversions, and ROI.

Team Leadership and Coordination

Lead, guide, and mentor junior team members; collaborate with agencies and freelancers when required. Work closely with sales, product, and other departments to align marketing efforts with business needs.

Budget Management

Allocate and manage the digital marketing budget effectively across platforms. Ensure cost-efficiency and maximize campaign ROI.

Required skills and qualifications

Strong understanding of current digital marketing tools and strategies. Experience in running SEO/SMO, email, social media, Performance Marketing, Client Handling, Team Management Proficient with analytics and advertising platforms (Google Analytics, Ads Manager, etc.). Excellent communication, analytical, and project management skills. Bachelor's degree in Marketing, Business, Communications, or related field.
Job Type: Full-time

Pay: ₹10,000.00 - ₹30,000.00 per month

Benefits:

Cell phone reimbursement Food provided Health insurance
Experience:

SEO: 2 years (Preferred)
Work Location: In person