Job Description

We are looking for an experienced

SEO Specialist

with a proven track record of driving

organic traffic, improving SERP rankings, and generating qualified leads

. The ideal candidate should not only excel at technical and on-page SEO but also understand content marketing, keyword strategy, and conversion-focused optimization to turn visitors into leads.

Key Responsibilities

Develop and execute

comprehensive SEO strategies

aligned with business goals to generate

organic leads

. Conduct

keyword research

to identify high-value, intent-driven keywords for targeted content creation. Optimize website content, blogs, and landing pages for

search intent and lead conversion

. Perform regular

on-page and off-page SEO audits

, ensuring compliance with best practices. Build and manage

backlink strategies

to enhance domain authority and rankings. Collaborate with content, design, and development teams to improve

UX and SEO performance

. Track, analyze, and report

SEO performance metrics

(traffic, rankings, conversions, CTR, etc.). Stay updated on

Google algorithm updates

, tools, and emerging SEO trends. Identify and fix

technical SEO issues

affecting crawlability, site speed, and indexation. Implement

local SEO strategies

(Google My Business, citations, etc.) to improve visibility for location-based searches.

Key Requirements

Proven experience

(3+ years) in SEO with measurable results in

organic lead generation

. Strong understanding of

search intent, funnel stages, and lead conversion optimization

. Hands-on expertise with SEO tools:

Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog

, etc. Solid grasp of

on-page, off-page, and technical SEO

principles. Basic knowledge of

WordPress, HTML, CSS

, and structured data markup. Excellent analytical, problem-solving, and communication skills. Ability to work independently and deliver results under tight deadlines.

Preferred Qualifications

Experience in

healthcare, architecture, or B2B service industries

(preferred). Knowledge of

content marketing and social media integration

for SEO. Certification in

Google Analytics / SEO specialization

(a plus).

Performance Metrics

Increase in

organic traffic

(month-on-month). Growth in

keyword rankings

for target terms.

Conversion rate

improvement from organic channels. Quality and number of

organic leads generated

.
Job Types: Full-time, Part-time, Contractual / Temporary, Freelance
Contract length: 12 months

Pay: ?25,000.00 - ?60,000.00 per month

Expected hours: 35 - 50 per week

Benefits:

Health insurance Paid sick time
Application Question(s):

Tell me about a successful SEO campaign where the primary goal was generating qualified leads, not just traffic. What were results achieved?
Work Location: In person