We're looking for a performance-focused Sr. SEO/SEM Executive with a strong understanding of search algorithms and AI-powered optimisation tools. The ideal candidate will not only manage all search engine marketing activities but will also be comfortable integrating Artificial Intelligence into SEO/SEM strategies to stay ahead of the curve.
Key Responsibilities:
? Conduct keyword research aligned with client objectives to improve content and discover growth opportunities.
? Leverage AI-driven tools (e.g. Surfer SEO, Clearscope, MarketMuse, Jasper) to optimize content strategies and streamline SEO workflows.
? Deliver SEO analysis and technical recommendations for websites and web pages using both manual insights and AI-assisted audits.
? Identify technical SEO issues, competitor gaps and backlink opportunities.
? Support content development to enhance user intent matching and content relevance.
? Manage and update webmaster tools, XML sitemaps and shopping feeds for SEO diagnostics.
? Develop content assets with a content team (blogs, case studies, customer stories) optimised via AI-based keyword clustering and topic modelling.
? Plan and execute link-building campaigns enhanced by AI tools for prospecting and outreach.
? Collaborate on social and content strategies that integrate real-time AI trend analysis.
? Stay on top of AI developments in search (Google's Search Generative Experience, algorithm updates, voice search, etc.)
? Monitor and evaluate website traffic and search performance using both standard analytics and AI-powered dashboards.
? Present findings, project progress and insights to clients and internal teams with clarity and actionable suggestions.
? Create SEO pitch presentations by doing required research about the brand, competitors and other relevant data.
Professional Competencies:
? Passion for SEO, SEM and digital marketing with curiosity around AI integration.
? Creative thinker with a data-driven mindset and strong problem-solving abilities.
? Able to manage multiple projects without losing sight of detail or deadlines.
? Confident communicator with a collaborative attitude.
? High levels of integrity, autonomy, and accountability.
? Strong organisational and project management skills.
Required Skills & Qualification:
? Proven SEO or SEM experience with evidence of impact.
? Experience using AI tools like Surfer SEO, Frase, Jasper, Writesonic, MarketMuse and ChatGPT for SEO/SEM tasks.
? Familiarity with PPC campaign management across Google Ads, YouTube, LinkedIn.
? Strong understanding of performance marketing and customer acquisition via AI-enhanced targeting.
? Proficient with analytics platforms (Google Analytics, Looker Studio, etc.) and SEO toolkits
(SEMrush, Ahrefs, Moz).
? Experience with keyword research tools and AI-powered content planning platforms.
? Exposure to A/B testing for various SEO and SEM Campaigns.
? Basic knowledge of HTML, CSS, and JavaScript.
? Up-to-date with the latest trends in SEO, AI in search and digital marketing tools.
Qualification:
? Bachelor's degree in a quantitative, analytical or tech-driven field.
? SEO or Digital Marketing Certifications.
Selection Process:
? Round 1: Telephonic Interview
? Round 2: Technical Test + Personal Interview
How to Apply:
Email your resume and a short note to
career@purpletuche.com
. While we may not reply to everyone, we sincerely appreciate your interest in joining our team.
Working Hrs.:
10.00 a.m. to 7.00 p.m. [Monday - Friday and Alternate Saturdays]