We're looking for a performance-focused Sr. SEO/SEM Executive with a strong understanding of search algorithms and AI-powered optimisation tools. The ideal candidate will not only manage all search engine marketing activities but will also be comfortable integrating Artificial Intelligence into SEO/SEM strategies to stay ahead of the curve.
Key Responsibilities:
Conduct keyword research aligned with client objectives to improve content and discover growth opportunities.
Leverage AI-driven tools (e.g. Surfer SEO, Clearscope, MarketMuse, Jasper) to optimize content strategies and streamline SEO workflows.
Deliver SEO analysis and technical recommendations for websites and web pages using both manual insights and AI-assisted audits.
Identify technical SEO issues, competitor gaps and backlink opportunities.
Support content development to enhance user intent matching and content relevance.
Manage and update webmaster tools, XML sitemaps and shopping feeds for SEO diagnostics.
Develop content assets with a content team (blogs, case studies, customer stories) optimised via AI-based keyword clustering and topic modelling.
Plan and execute link-building campaigns enhanced by AI tools for prospecting and outreach.
Collaborate on social and content strategies that integrate real-time AI trend analysis.
Stay on top of AI developments in search (Google's Search Generative Experience, algorithm updates, voice search, etc.)
Monitor and evaluate website traffic and search performance using both standard analytics and AI-powered dashboards.
Present findings, project progress and insights to clients and internal teams with clarity and actionable suggestions.
Create SEO pitch presentations by doing required research about the brand, competitors and other relevant data.
Professional Competencies:
Passion for SEO, SEM and digital marketing with curiosity around AI integration.
Creative thinker with a data-driven mindset and strong problem-solving abilities.
Able to manage multiple projects without losing sight of detail or deadlines.
Confident communicator with a collaborative attitude.
High levels of integrity, autonomy, and accountability.
Strong organisational and project management skills.
Required Skills & Qualification:
Proven SEO or SEM experience with evidence of impact.
Experience using AI tools like Surfer SEO, Frase, Jasper, Writesonic, MarketMuse and ChatGPT for SEO/SEM tasks.
Familiarity with PPC campaign management across Google Ads, YouTube, LinkedIn.
Strong understanding of performance marketing and customer acquisition via AI-enhanced targeting.
Proficient with analytics platforms (Google Analytics, Looker Studio, etc.) and SEO toolkits
(SEMrush, Ahrefs, Moz).
Experience with keyword research tools and AI-powered content planning platforms.
Exposure to A/B testing for various SEO and SEM Campaigns.
Basic knowledge of HTML, CSS, and JavaScript.
Up-to-date with the latest trends in SEO, AI in search and digital marketing tools.
Qualification:
Bachelor's degree in a quantitative, analytical or tech-driven field.
SEO or Digital Marketing Certifications.
Selection Process:
Round 1: Telephonic Interview
Round 2: Technical Test + Personal Interview
How to Apply:
Email your resume and a short note to
career@purpletuche.com
. While we may not reply to everyone, we sincerely appreciate your interest in joining our team.
Working Hrs.:
10.00 a.m. to 7.00 p.m. [Monday - Friday and Alternate Saturdays]