Job Description

SEO Specialist - Healthcare EMR / Durable Medical Equipment (5+ Years Experience)

Location:

Vastrapur, Ahmedabad (Onsite Only)

Job Type:

Full-Time

Job Requirements (SEO-Optimized)Experience & Domain Expertise

Minimum

5 years of hands-on SEO experience

in

Healthcare Technology

,

EMR/EHR Software

,

Medical Billing

, or

Durable Medical Equipment (DME)

industry. Strong understanding of

US Healthcare workflows

, including patient intake, authorization, billing cycles, referrals, compliance, and medical coding terminology. Proven track record in ranking

healthcare SaaS

,

EMR platforms

, or

medical equipment businesses

on Google for high-intent clinical, operational, and B2B keywords. Experience optimizing websites related to

HIPAA-compliant platforms

,

physical therapy EMR

,

practice management systems

,

telehealth

, or

healthcare automation

.

SEO Technical Skills

Deep knowledge of

On-Page SEO

,

Off-Page SEO

,

Technical SEO

, and

Local SEO

strategies. Expertise with tools such as

Google Search Console

,

Google Analytics

,

SEMrush

,

Ahrefs

,

Moz

,

Screaming Frog

, and

Keyword Planner

. Ability to perform advanced keyword research, competitor analysis, backlink strategy development, and site architecture optimization. Strong understanding of Core Web Vitals, schema markup (Healthcare Schema), crawlability, indexing, sitemaps, and internal linking frameworks.

Content Strategy & Healthcare Marketing

Ability to create and optimize

healthcare B2B content

, including blogs, landing pages, product pages, and knowledge base articles. Understanding of

SEO content strategy

for EMR, practice management, insurance workflows, DME suppliers, and healthcare automation. Ability to collaborate with marketing, product, and clinical SMEs to produce authoritative content that drives traffic and leads.

Performance Tracking & Reporting

Experience building SEO dashboards and reports using

Google Looker Studio

,

Excel

, or

Tableau

. Strong ability to analyze rankings, traffic metrics, conversion funnels, and user behavior to recommend data-driven improvements. Experience improving domain authority, inbound leads, and organic conversions for healthcare SaaS businesses.

Soft Skills & Work Requirements

Excellent written and verbal communication skills (English). Strong analytical, problem-solving, and project management capabilities. Ability to work in a fast-paced US Healthcare product environment.

Must be local to Ahmedabad.

This is a 100% onsite role in our Vastrapur office. Remote options are NOT available.

Job Type: Full-time

Benefits:

Flexible schedule Leave encashment Paid sick time Paid time off
Work Location: In person