Job Description

As an SEO specialist you'll identify strategies, techniques and tactics to increase the number of visitors to a website and obtain a high-ranking placement in the results page of search engines. By generating more leads for the business you'll open up new opportunities for driving growth and profit.This type of work may be referred to as content marketing or conversion rate optimisation work and you may instead have the job title of online marketer or digital account executive.ResponsibilitiesAs an SEO specialist, you'll need to:

• program in HTML, CSS and JavaScript to ensure the site is accessible and easy to follow and for increased interaction with visitors - this may involve working on video and PDFs
• run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising
• write original content for webpages - tailored for the target audience
• make technical recommendations to developers
• constantly check search terms, rankings and analytics to monitor performance of client websites and make recommendations for improvement
• engage with other businesses (affiliates) over link-building opportunities, to bring in paid commission for driving customers to their websites
• employ user experience (UX) and conversion rate optimisation methods to turn visitors into more active users and to help improve website performance
• drive targeted and loyal traffic to a website by community building
• use social media to distribute content and encourage more external sites to link to your content - giving you more authority
• develop and integrate content marketing strategies
• monitor the algorithms set by the search engines to keep up to date with changes.
• What to expect

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• SEO work requires you to constantly review your skills and keep up to date with ever changing technological developments and trends. You can do this by reading SEO and internet marketing blogs and keeping abreast of changes in search engine algorithms - especially that of Google. You'll also need to invest time and effort into creating link-building strategies.
• You'll need to be flexible as it's likely your workload will be diverse, you could be programming one day and writing original content for webpages another. However, you'll often have a lot of control over how you manage your workload.
• There's a lot of competition in the traditional SEO market but the sector is booming and growing. It's predicted that SEO experts will always be in demand.
• You can expect to find SEO roles in large enterprises with marketing departments and these tend to be based in cities and towns throughout the UK. Digital marketing and media agencies also tend to be located in the major cities. Agencies which operate globally are likely to have opportunities to work abroad. Self-employment as a freelance SEO consultant is possible for experienced SEO specialists.
• You may be required to travel, especially in freelance and agency roles where visits to clients are an essential part of the job - smart dress may be expected for these visits.

Job Types: Full-time, FresherSalary: ?15,000.00 - ?25,000.00 per monthSchedule:

• Fixed shift

Supplemental pay types:

• Performance bonus

Ability to commute/relocate:

• Shakurpur, Delhi - 110092, Delhi: Reliably commute or planning to relocate before starting work (Required)

Experience:

• total work: 1 year (Preferred)