Job Description

Location: Kochi

Experience: 4-5+ years

Salary: Up to Rs.50,000/month

Industry: Travel & Tourism

Key Responsibilities:

SEO Strategy & Execution:

Develop and lead SEO strategies to increase organic visibility and traffic Conduct in-depth keyword research, technical audits, and content optimization Monitor SEO performance using tools like Google Analytics, Search Console, Ahrefs, SEMrush Collaborate with content and tech teams to implement SEO best practices Stay up-to-date with Google algorithm changes and industry trends
Performance Marketing & Campaign Management:

Plan, execute, and optimize paid campaigns across Google, Meta, TikTok, and YouTube Manage campaigns for lead generation, app installs, and retargeting Optimize for performance metrics (CPC, CPA, ROAS, conversions) Track and report campaign performance using analytics and attribution tools Coordinate with creative teams to develop high-performing ad creatives
Team Leadership:

Lead and mentor a small digital marketing team (SEO/content/ads) Set performance goals, track KPIs, and ensure campaign execution aligns with strategy Provide training, feedback, and performance insights to junior team members Collaborate with cross functional teams including product, design etc
Job Type: Permanent

Pay: Up to ₹50,000.00 per month

Education:

Diploma (Preferred)
Experience:

Digital marketing: 3 years (Required)
Work Location: In person