Job Description

Roles and Responsibilities:

Creating, developing & implementing effective paid search strategies Strategize, execute, monitor, and manage campaigns across multiple platforms such as Google Ads & Facebook paid campaigns. Executing & optimizing many PPC campaigns simultaneously Overseeing campaigns across several search platforms (e.g. Google AdWords, Facebook) Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics. Targeting selected audiences through researching keywords Managing campaign budgets & adjusting bids to optimize the ROI Tracking daily, weekly & monthly KPI's to identify opportunities for improvement Reporting KPI's to management regularly through various dashboards Producing engaging, clear & concise copy for campaigns Create eye-catching and informative pay-per-click text ads as well as continuously implement text ads A/B testing. Ensuring that campaigns are well aligned across multiple channels Building and strengthening key relationships across PPC ad platforms and various vendors Reducing the risk of click fraud Staying current with PPC & SEM trends and techniques Communicate to team and management on project development, timelines, and results. Experience with A/B testing landing pages

Desired Candidate Profile:

Minimum of 2 years of experience in Google Ads Strong analytical skills and dashboard creation Understanding of digital marketing concepts Experience with multiple platforms, e.g. AdWords, Facebook. Working knowledge of Google Analytics or similar analytical tools Excellent communication, both verbal and written Analytically minded and strong in arithmetic AdWords certification is an advantage but not essential

Perks and Benefits:

Competitive salary Guaranteed Incremental 5 days of the company (Monday-Friday). Great working and learning environment Generous leave policy Excellent working and learning platform Rewards and Recognition
Job Type: Full-time

Benefits:

Leave encashment
Schedule:

Day shift
Experience:

* total work: 3 years (Required)