The Area Sales Officer is responsible for achieving sales targets, managing dealers and distribution networks, and promoting EV products (TOTO) within an assigned geographic area. The ASO plays a key role in driving revenue growth, building strong customer relationships, and supporting the transition to sustainable mobility through EV adoption.
The candidate is willing to relocate to Assam, and lodging facilities will be provided.
Qualifications & Experience:
1-3 years of experience in field sales, preferably in automotive or EV industry or Battery Sector
Strong B2B Expertise in EV 2-Wheeler and 3-Wheeler Sector
. Possesses deep expertise in
B2B sales and strategic partnerships
within the Electric Vehicle (EV) industry, with a specialized focus on 2-wheeler and 3-wheeler segments. Proven ability to build and maintain dealer networks, negotiate high-value deals, and drive market penetration through effective channel management.
Experience in channel/dealer management is a strong advantage
Valid driving license required.
Key Skills & Competencies:
Strong communication and interpersonal skills
Proven negotiation and closing skills
Ability to manage multiple stakeholders (dealers, customers, internal teams)
Good knowledge of electric vehicle products and market
Willingness to travel extensively within the assigned territory.
Sales & Business Development
Achieve monthly, quarterly, and annual sales targets for electric vehicles (2W, 3W, or 4W as applicable).
Conduct market research and competitor analysis to identify trends and opportunities
Identify new business opportunities and expand customer base in assigned territory.
Dealer/Channel Management
Appoint, on board, and manage dealerships and sub-dealers.
Ensure dealership staff is trained on EV product knowledge and customer service.
Monitor dealer performance, resolve operational issues, and support inventory planning.
Marketing & Promotion
Support execution of regional marketing campaigns and product launches.
Work with marketing teams to implement promotional activities, such as discounts, financing schemes, and exchange offers.
Reporting & Documentation
Submit daily, weekly, and monthly sales updates to the Sales Head.
Track and report market intelligence, including competitor movements and pricing