Job Description

Why join Stryker We are proud to be named one the World\'s Best Workplaces and a Best Workplace for Diversity by Fortune Magazine! Learn more about our award-winning organization by visiting Our total rewards package offering includes bonuses, healthcare, insurance benefits, retirement programs, wellness programs, as well as service and performance awards - not to mention various social and recreational activities, all of which are location specific. Know someone at Stryker Be sure to have them submit you as a referrral prior to applying for this position. Learn more about our This is responsible for managing the product life cycle from strategic planning to tactical activities for Medsurg /Orthopedics portfolio, develop and execute go to market strategy, support sales team with product knowledge and marketing material for scientific promotion. Develops and directs marketing programs for a significant product or product category. Compile and evaluate research on the market\'s product requirements and identifies enhancements to current features and functionality. Establish marketing strategies, including product direction, advertising, packaging, pricing, expense budgets, profit plans and future product development, to manage a product or product category\'s life cycle. Interfaces with engineers, designers, suppliers and customers to develop product requirements and specifications. Prepares and coordinates product introductions and updates. What will you do Be the champion of the assigned portfolio with in-depth product & procedural knowledge. Develop brand positioning strategy, customer segmentation framework and roll out campaigns for product promotion. Drive customer profiling exercise partnering with sales team and create acquisition/ retention strategies. Develop, sustain and leverage relationships with key opinion leaders of assigned specialty. Define the golden words to communicate unique selling points and competitive advantages. Work closely with sales and key accounts for product demonstration and clinical selling Design creative marketing and promotional campaigns, creation of product brochures, leaflets, and other communication material as per brand guidelines Design and implement a pricing strategy for designated products to meet ASP targets & portfolio profitability. Conduct margin analysis on a periodic basis to study trends to access pricing levels. Active partner for success of field staff, help shorten the sales conversion cycle and create platforms to share success stories and best practices amongst team members. Planning marketing programs & customer engagement activities and working closely with support teams & vendors for successful execution. Drive CAPEX planning and execution of demo set deployment and achieve productivity targets Control marketing budget for the respective product/ portfolio by managing the needs assessment plan vs actual and maximize the utilization of the budget Partner with SCM for rolling forecast and inventory level of new and priority products. Develop and implement feedback channels to ensure franchises are following marketing plans. Support lead management initiatives for field staff, periodically compare leads and market mapping to identify untapped potential Work with sales managers on sales roadmap validation and analysis Deliver product training to sales team, content development and structuring of digital content repository for online references What do we need Graduate in Science/Pharmacy Post Graduate Degree in Management, with a specialization in Marketing from top B Schools IIM/IIFT/FMS/ISB will be preferred. A total experience of 6-8 years in marketing role of a large MedTech Organization Experience recruiting within the medical device, life sciences, bio-tech, pharmaceutical, or related industries a plus Exceptional track record in marketing strategy, branding initiatives and product launches This role requires the use of judgement in applying professional expertise and is expected to work independently with minimal supervision The role requires expertise within a discipline in a specialized field.The job provides technical guidance and direction for his/ her area of specialization. Also good analytical skills as well as evaluative judgement based on the analysis of factual and qualitative information in complicated or novel situations.The complexity implied at this level of problem solving relates to the ability to filter, prioritize, analyze and validate potentially complex and dynamic material Experience in understanding therapy areas, working on promotions & campaign. Knows how to work on portfolio mix, brand building etc. About Stryker Stryker is one of the world\'s leading medical technology companies and, together with our customers, is driven to make healthcare better. The company offers innovative products and services in Medical and Surgical, Neurotechnology, Orthopedics, and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 100 million patients annually. More information is available at

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