Job Description

Developing and implementing PPC advertising strategies across various platforms (Meta, Google Ads, LinkedIn,Tiktok Ad) to achieve campaign objectives.

Create PPC media plans

for new and existing clients based on their budget, objectives, and target audience. Clearly explain

proposed strategy, platforms, target KPIs (clicks, leads, conversions, ROAS, etc.)

, and expected results to clients. Conduct

keyword research

, competitor analysis, and audience targeting. Design and present

performance reports

with insights and recommendations. Performing regular analysis of campaign performance and providing insights for improvement.. Apply knowledge of

SEO (on-page & off-page)

to improve landing page performance and campaign alignment. Utilize

AEO tactics

to optimize content for

voice search, featured snippets, and AI-powered search engines

. Implement

GEO-targeting strategies

for local and hyperlocal campaigns. Explore and apply

new search engine ranking tactics

(e.g., semantic SEO, zero-click search optimization, etc.). Use

AI tools

(like ChatGPT, Jasper, Surfer SEO, SEMrush AI, etc.) for campaign planning, content suggestions, and automation of repetitive tasks.

Requirements and Skills

Proven experience around 3 - 5 years in managing PPC campaigns across different platforms. Strong analytical skills with the ability to interpret campaign data. Excellent communication and collaboration skills. Certifications in Google Ads and other relevant platforms (preferred).
Job Types: Full-time, Permanent

Pay: ₹18,000.00 - ₹22,000.00 per month

Work Location: In person