Job Description

Job Title: Senior Performance Marketing Manager (Google + Meta)

Location:

Dwarka, Delhi (Onsite role)

Type:

Full-time

Experience Required:

3-6+ years in a digital marketing agency

Role Overview

We are looking for a

Senior Performance Marketing Manager

who can own the complete growth engine for multiple D2C brands.

Lead Google + Meta ad strategy Lead Gen+ Ecommerce Manage a performance team Standardize workflows with ready-to-use SOPs Build and scale growth systems Communicate directly with clients Ensure zero slip-ups in performance, hygiene, and decision making
If you can think like a strategist and act like a performance leader, this role is for you.

Key Responsibilities

1. Strategy & Growth Ownership

Develop end-to-end paid media strategies for D2C and Shopify brands. Own MoM and QoQ revenue, ROAS, CPA, and CAC growth across accounts. Continuously test, optimize, and scale winning campaigns. Evaluate funnels (TOF/MOF/BOF) and fix bottlenecks across creatives, audience, and landing pages. Plan quarterly roadmaps for each brand (testing, scaling, budgets, launches).

2. Paid Media Expertise (Google + Meta)

Advanced knowledge of Facebook Ads Manager + Google Ads ecosystem. Strong understanding of CAPI, offline conversions, enhanced conversions, GTM, Analytics. Ability to read and interpret data fast (trends, patterns, anomalies). Execute, optimize, and scale Search, Display, Video, PMAX & Meta funnels. Strong command over attribution, incrementality, and true ROAS calculations.

3. Client Communication & Ownership

Act as the primary performance partner for 6-10 active clients. Present weekly performance reports, insights, upcoming actions, and strategic roadmaps. Set the right expectations and proactively communicate wins/risks. Conduct monthly review calls and quarterly growth planning.

4. Team Leadership & Collaboration

Manage and mentor a team of analysts / media buyers. Conduct daily/weekly performance reviews with the team. Ensure each team member follows SOPs, checklists, and guardrails. Delegate tasks clearly and ensure timely execution. Train juniors on scaling logic, funnel thinking, and decision-making frameworks.

5. SOP & Process Ownership

You will bring or create "plug and play" systems such as:

Campaign setup SOPs Daily/weekly performance review checklists Creative testing frameworks Scaling guardrails Reporting templates Budget allocation frameworks Landing page QA guidelines Pixel/tracking SOPs
This role requires a person who already has a structured way of working.

6. Creative & Funnel Thinking

Work closely with the creative team to develop high-impact ads. Brief UGC/static/video creatives based on data-backed insights. Understand D2C funnel psychology: hooks, angles, objections, social proof. Align landing pages, messaging, and offer strategies with performance goals.

Required Skills & Experience

Must-Have

3-6+ years in performance marketing in a fast-paced agency environment Proven experience scaling 10+ D2C brands on Shopify Deep expertise in both Google Ads + Meta Ads Strong analytical ability + dashboarding skills Good command over GA4, GTM, server-side tracking (preferred) Ability to create, enforce and improve SOPs Data-driven + emotionally stable under pressure
Job Types: Full-time, Permanent

Pay: Up to ₹60,000.00 per month

Work Location: In person