Job Description

Responsibilities:

Daily Performance Reporting

: Take full ownership of daily performance reports, ensuring data accuracy and delivering actionable insights to improve campaigns.

Campaign Optimisation

: Provide daily optimisation suggestions based on performance data, improving campaign efficiency and ROI.

Ad Copy Prioritisation

: Prioritise ad copy creation and optimisation based on ongoing performance tests and data analysis.

Campaign Setup Review

: Review and approve the setup of new campaigns to ensure strategic alignment and accuracy.

Budget Management

: Develop and manage campaign budgets, making necessary adjustments to maximise performance.

Advanced Campaign Management

: Oversee complex ad campaigns, optimising strategies for improved performance and higher returns.

Ad Copy Testing and Optimisation

: Conduct A/B testing for ad copy and provide recommendations to enhance effectiveness.

Keyword Segmentation

: Develop detailed keyword segments to improve targeting and campaign relevance.

Ad Copy Support

: Assist with the creation and organisation of ad copy, ensuring alignment with campaign goals.

Daily Performance Management

: Implement advanced techniques to oversee and optimise daily campaign performance.

Weekly Strategy Reviews

: Conduct weekly reviews of campaign performance, making strategic adjustments as needed.

Client Exit Management

: Ensure seamless transitions during client exits, preparing final reports and handling data handover.

Analytics & Data Tracking

: Oversee performance tracking using tools like Google Analytics, ensuring accurate data collection and reporting to inform future strategies. Act as the primary point of contact for day-to-day client communication. Schedule and conduct regular check-ins, reviews, and feedback meetings with clients. Escalate concerns or red flags to the Department Head promptly. Maintain detailed documentation of all communications and feedback.

Key Skills:

Digital Campaign Management

: Proven experience in managing digital ad campaigns, particularly on platforms like Google Ads, Facebook Ads, etc.

Data-Driven Optimisation

: Strong analytical skills to derive insights from campaign performance data and suggest effective optimisations.

Ad Copy Creation & Testing

: Experience with ad copy creation, prioritisation, and A/B testing for performance improvement.

Budget Planning & Management

: Ability to develop and manage budgets for multiple campaigns, making real-time adjustments as necessary.

Keyword Segmentation

: Expertise in creating and managing detailed keyword segments for highly targeted campaigns.

Google Analytics & Data Tools

: Proficiency in Google Analytics and other performance tracking tools for accurate data analysis and reporting.

Strategic Thinking

: Ability to think strategically, aligning campaign setups, optimisations, and adjustments with broader business goals.

Client Management

: Strong client management skills, especially in ensuring smooth communication and exit processes.

Attention to Detail

: Ability to ensure high levels of accuracy in reporting, tracking, and campaign setup
Job Types: Full-time, Permanent

Pay: ?35,000.00 - ?45,000.00 per month

Benefits:

Cell phone reimbursement Health insurance Provident Fund
Schedule:

Day shift Fixed shift Monday to Friday
Language:

English (Preferred)
Work Location: In person