Job Description

Position Overview

The Senior Organic Marketing Specialist will play a crucial role in executing and optimizing

organic marketing strategies to drive brand visibility, engagement, and lead generation. This

role focuses on hands-on implementation of SEO initiatives, content marketing campaigns,

and social media strategies while contributing to the overall organic growth objectives. We

seek a results-driven professional with strong technical expertise in organic marketing

channels and a passion for data-driven optimization.

Key Responsibilities

SEO Implementation & Optimization

? Execute comprehensive SEO strategies including on-page, off-page, and technical

SEO

? Conduct keyword research, competitive analysis, and SEO audits

? Optimize website content, meta tags, schema markup, and site architecture

? Monitor and improve organic search rankings and website performance

? Implement SEO best practices for content creation and website development

Content Marketing Execution

? Create and optimize high-quality content including blog posts, articles, and web copy

? Develop content calendars aligned with SEO strategy and business objectives

? Collaborate with subject matter experts to produce thought leadership content

? Optimize existing content for search engines and user engagement

? Manage content distribution across multiple channels

Social Media Management

? Execute organic social media strategies across LinkedIn, Instagram, YouTube, and

other relevant platforms

? Create engaging social media content that drives audience growth and engagement

? Monitor social media performance metrics and optimize content strategy accordingly

? Engage with online communities and build brand presence through authentic

interactions

? Stay updated on social media trends and platform algorithm changes

Analytics & Performance Tracking

? Monitor and analyze organic marketing performance using Google Analytics,

SEMrush, and other tools

? Generate regular reports on SEO rankings, organic traffic, and content performance

? Identify optimization opportunities based on data insights

? Track conversion metrics and lead generation from organic channels

? Provide actionable recommendations for performance improvement

AI-Powered Marketing Implementation

? Utilize AI tools for content optimization, keyword research, and performance analysis

? Implement AI-driven personalization strategies for content and user experience

? Leverage machine learning insights for audience segmentation and targeting

? Experiment with AI content generation tools while maintaining quality standards

? Stay current with emerging AI technologies in marketing

Cross-Functional Collaboration

? Work closely with the design team to create visually appealing content

? Collaborate with the sales team to align content with lead generation goals

? Coordinate with paid marketing team to ensure consistent messaging

? Support other marketing initiatives as needed

Required Qualifications & Experience

? Bachelor's degree in Marketing, Communications, Business, or related field

? 5-7 years of experience in organic marketing, SEO, or content marketing

? Proven track record of improving organic search rankings and traffic

? Experience in the education sector or B2B marketing preferred

Technical Skills

? Advanced proficiency in SEO tools (SEMrush, Ahrefs, Google Search Console,

Screaming Frog)

? Expert knowledge of Google Analytics, Google Tag Manager, and other analytics

platforms

? Experience with AI-powered marketing tools and content optimization platforms

? Proficiency in content management systems (WordPress, HubSpot, etc.)

? Knowledge of HTML, CSS basics for SEO implementation

? Familiarity with social media management tools (Hootsuite, Buffer, etc.)

? Understanding of AI tools for content creation and optimization

Core Competencies

? Strong analytical skills with ability to interpret data and provide actionable insights

? Excellent written and verbal communication skills

? Detail-oriented with strong project management capabilities

? Creative thinking combined with technical SEO expertise

? Ability to work independently while collaborating effectively with cross-functional

teams

? Adaptability to rapidly changing digital marketing landscape

? AI literacy with understanding of machine learning applications in marketing

Preferred Qualifications

? Experience with international SEO and multi-market campaigns

? Knowledge of conversion rate optimization (CRO) principles

? Familiarity with marketing automation platforms

Apply Now or Send your CV to tubas@dananda.net

WhatsApp: 82910 18040

Job Types: Full-time, Permanent

Pay: ₹1,000,000.00 - ₹1,800,000.00 per year

Benefits:

Health insurance Provident Fund
Work Location: In person