Job Description

Experience:

• 10+ yrs of Exp in managing ATL, Social Media and Paid campaigns (Conceptualization) and driving campaigns with multiple agencies

KPIs -

• Lead all brand level campaigns, from ideation to execution
• Plan the yearly integrated marketing plan and calendar for L&T Electrical and Automation brand, for multiple channels: film + print + digital + social + web
• Manage all paid media campaigns for the brand

Responsibilities

• Work with leading agencies to conceptualize and design external communications for the brand
• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• Oversee social media accounts' design (e.g. Facebook, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, likes, promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications

Qualifications
Has 10 years of experience in managing digital, social and paid media initiatives for large brands
Masters from a reputed institute