Job Description

Company Description
Excellent Publicity is one of the fastest growing media agency, headquartered at Ahmedabad with 6 other offices - 5 in India and 1 in UAE. We have served 3,000+ clients including the likes of Google, Amazon, UBER, Reliance, Adani, Tata across our 3,00,000+ media services over past 13 years of our journey.
Website - http://www.excellentpublicity.com
Linkedin - https://www.linkedin.com/company/excellent-publicity
Instagram - https://instagram.com/excellentpublicity
Experience
2 to 5 Years
Job Summary
The Media Planner & Buyer (Cinema, Radio, TV & Print) develops and executes strategic media plans to maximize brand impact. Responsibilities include researching and securing placements, optimizing budgets, overseeing campaign execution, and ensuring brand-aligned messaging. This role also manages print media ads, negotiates rates, tracks performance, and maintains vendor and client relationships. Strong negotiation, analytical, and communication skills are essential.
Roles & Responsibilities
Develop strategic media plans aligned with client goals, target audience & budget.
Research, negotiate & secure optimal placements across cinema, radio, TV & print.
Oversee campaign execution, monitor performance & provide post-campaign reports.
Collaborate with creative teams to ensure brand-aligned messaging.
Manage & optimize budgets for cost efficiency & impact.
Stay updated on industry trends & competitor strategies to drive innovation.
Ensure compliance with legal & regulatory standards.
Build strong vendor & client relationships for seamless execution.
Print Media Focus: Plan & execute newspaper/magazine ads, negotiate rates, & track effectiveness.
Key Skills Required
Strong media planning, negotiation & execution expertise.
Excellent communication, analytical & budget management skills.
Ability to handle multiple campaigns & stakeholder relationships.

Skills Required