Job Description

We're looking for a creative copywriter to join our marketing team at Skan AI. You'll write copy that helps people understand our AI products and drives real business results.

In this role, you'll create content for websites, ads, social media, and demand generation campaigns. Your words will help turn prospects into customers and build our brand across all digital channels.

You'll work with product marketing, growth marketing, and design teams to bring our message to life across every touchpoint.

Your Responsibilities

Write clear, engaging copy for websites, landing pages, and blog posts that ranks well in search engines and AI answer engines (ChatGPT, Perplexity, Google, Claude, etc) Create compelling ad copy for paid campaigns across Google, LinkedIn, Facebook, and other channels Develop social media content that builds engagement and drives traffic Write email campaigns that nurture leads and drive conversions Optimize all content for SEO and AEO to increase organic reach Collaborate with designers to pair copy with visuals for maximum impact Test different messaging approaches and use data to improve results Maintain consistent brand voice across all marketing materials

Qualifications

Required

Bachelor's degree in Marketing, Communications, English, or related field (or strong portfolio showing similar skills) 3+ years writing marketing copy in a tech company or agency Portfolio showing work across multiple formats: ads, web content, social media, and email Strong understanding of SEO/AEO best practices and keyword optimization Experience with B2B marketing and writing for business audiences Excellent grammar and proofreading skills Ability to translate complex technical concepts into simple, clear language

Preferred

Experience with AI, SaaS, or enterprise software companies Knowledge of demand generation tactics and lead nurturing Familiarity with Google Analytics and Google Search Console Experience using marketing automation tools like HubSpot Understanding of conversion rate optimization principles * Ability to analyze content performance and make data-driven improvements