to lead and execute marketing initiatives with a strong focus on
offline marketing
. The ideal candidate will have proven team-handling experience, strong leadership skills, and the ability to build and strengthen brand presence through strategic marketing campaigns.
Experience & Eligibility
Minimum
3-5 years of experience
in marketing
Mandatory experience in Offline Marketing
Proven
team management and leadership experience
Experience in
textiles/apparel or retail/supermarket marketing
preferred
Roles & Responsibilities
Develop and implement comprehensive marketing strategies to promote products/services and achieve sales targets
Lead
offline marketing activities
including local promotions, events, BTL campaigns, roadshows, hoardings, and vendor tie-ups
Coordinate
digital, print, and outdoor campaigns
to enhance brand visibility
Supervise, guide, and motivate the marketing team for effective campaign execution
Conduct market research to identify customer trends, market demands, and competitor strategies
Strengthen and maintain the brand identity in alignment with business objectives
Plan and execute advertising campaigns and social media initiatives
Collaborate with vendors, suppliers, and partners for co-branded and promotional campaigns
Monitor campaign performance and analyze ROI for continuous improvement
Prepare, manage, and optimize marketing budgets efficiently
Skills & Competencies
Strong
leadership and team management
skills
Excellent
communication, negotiation, and presentation
abilities
Hands-on experience in
offline marketing
, especially in the
textile/apparel domain
Strong understanding of
branding, positioning, and market strategy
Strategic thinker with a proactive and result-driven mindset
Knowledge of
digital marketing tools (SEO, PPC, social media)
is an added advantage
Ability to manage budgets and deliver measurable marketing results
Qualification
Master's Degree
in Marketing, Business Administration, or a related field
Job Types: Full-time, Permanent
Pay: ₹35,000.00 - ₹40,000.00 per month
Work Location: In person
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