Job Description

- 5+ years of professional non-internship marketing experience
- 7+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to stakeholders
- Experience developing and executing campaigns across a multitude of timezones and languages


We're looking for a Senior Marketing Manager to lead go-to-market strategy and drive global adoption of products and tools developed by the RBS (Retail Business Services) team. This is one of the first marketing roles in the org, and the candidate will help shape how we define, position, and scale our offerings internally and externally. The role will work closely with product leaders to understand product capabilities, identify customer segments, and craft compelling value propositions. They will also guide teams in defining adoption metrics, computing customer entitlements, segmenting customer cohorts, and executing targeted marketing strategies.
Key job responsibilities
Partner with product leaders to understand product capabilities, customer segments, and value propositions.
Define input/output metrics that signal adoption; help compute entitlement and size the customer opportunity.
Develop compelling marketing materials--slides, videos, case studies, and success stories--that communicate product value.
Segment the customer base into meaningful cohorts and execute targeted outreach strategies to drive adoption.
Close the loop by surfacing customer feedback, removing adoption blockers, and influencing product roadmaps.


Experience driving direction and alignment with large cross-functional teams and agency partners Experience designing and executing joint marketing plans with strategic alliance partners with global footprint


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