We//'re hiring a Senior Marketing Head to lead our university//'s marketing efforts. You//'ll build and run a focused marketing plan using digital media, events, PR, and campus outreach to raise our brand profile and meet student enrollment goals. You//'ll guide a small team, manage resources well, track campaign results, and help improve our reach with smart and hands-on leaders.
Roles & Responsibilities
Lead a small marketing team-assign tasks, mentor members, and make sure campaigns run smoothly and on time.
Create and carry out a clear marketing strategy using social media, email, SEO, events, public relations, and campus outreach to attract students.
Manage marketing budgets-decide how to spend money on different campaigns and make sure we get a good return.
Track campaign outcomes-like lead generation, social reach, conversions, and ROI-and report simple insights to leadership to guide improvements.
Do basic market and competitor research to stay in tune with trends in university marketing and find new opportunities.
Adjust marketing tactics as needed based on what//'s working and what//'s not.
Required Skills & Qualifications
Bachelor//'s degree in Marketing, Business, or a related field.
Proven experience running a small marketing team and leading campaigns personally.
Strong digital marketing know?how-especially in social media, email, SEO-along with PR, events, and outreach.
Solid budgeting and analytics skills-able to manage costs and measure ROI.
Good at mentoring others, clear about delegating tasks, and organized in ensuring everything is done on schedule.
* Comfortable reviewing data, spotting trends, and tweaking strategies quickly to get better results.
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