Job Description

Position:

Sr. Marketing Executive

Location:

Mangalore

Key Responsibilities

Strategic Planning & Campaigns

Develop and implement marketing strategies aligned with organizational goals. Plan, execute, and monitor integrated marketing campaigns across digital, social media, and traditional platforms. Conduct market research to identify trends, competitor activities, and customer insights.

Brand & Content Management

Strengthen and maintain the company's brand identity with consistent messaging. Develop content strategies and oversee creation of articles, videos, and promotional materials.

Digital Marketing

Manage SEO/SEM, social media, website optimization, and email marketing campaigns. Analyze digital performance metrics and optimize campaigns for improved ROI.

Agency & Vendor Coordination

Collaborate with outsourced agencies for marketing campaigns and projects. Ensure smooth communication, timely execution, and quality deliverables.

Data & Budget Management

Monitor and analyze marketing performance using KPIs and reporting tools. Prepare reports for management with insights and recommendations. Manage marketing budgets, track spending, and measure ROI.

Team Leadership & Collaboration

Supervise and mentor junior marketing staff, providing guidance and performance feedback. Coordinate with cross-functional departments (Merchandise, BDM, Finance, HR, etc.) to align efforts.

Event & Photoshoot Management

Plan and execute events, trade shows, conferences, and webinars. Coordinate photoshoots by managing approvals, contracts, and execution in line with brand objectives.

Innovation & Crisis Management

Stay updated with industry trends and emerging technologies. Propose innovative strategies to strengthen brand positioning. Handle marketing-related crises effectively to safeguard reputation.

Professional Conduct

Maintain availability and responsiveness during working hours. Ensure timely communication across calls, emails, and messages to prevent delays.

Qualifications & Skills

Bachelor's/Master's degree in Marketing, Business Administration, or a related field. 3+ years of experience in marketing, preferably in a senior/executive role. Strong knowledge of digital marketing tools and analytics. Excellent communication, leadership, and interpersonal skills. Creative thinking with the ability to manage multiple projects simultaneously. Proficiency in MS Office, marketing software, and social media platforms.

Key Competencies

Strategic mindset with execution excellence. Strong analytical and problem-solving skills. Ability to work collaboratively across teams and with external partners. Results-driven with attention to detail. Adaptability and quick decision-making.
Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Ability to commute/relocate:

Mangalore, Karnataka: Reliably commute or planning to relocate before starting work (Required)
Education:

Bachelor's (Preferred)
Language:

English, hindi, kannada (Required)
Work Location: In person