Sr. Marketing Executive

Year    Brahmapur, OR, IN, India

Job Description

About DataXSchool Learning Centre:

DataXSchool is a training institute specialising in

Database Engineering, Data Analytics, AI

, and other emerging tech skills, with a mission to make students "job-ready" through hands-on learning, live projects, placement support, etc. DataXSchool Learning Centre+1

Role Overview:

The Marketing Manager/Executive will lead or support the design & implementation of marketing strategies that increase brand awareness, generate leads, drive student enrolment, and build strong relationships with prospective students, educational partners, and stakeholders in and around Berhampur.

Key Responsibilities:

Develop and execute marketing plans and campaigns (online + offline) to attract students to DataXSchool's courses. Manage digital marketing channels: social media campaigns (Facebook, Instagram, LinkedIn), search ads, content marketing, email marketing, SEO/SEM. Conduct market research: understand local competition, student preferences, regional trends in tech education. Field outreach: visit colleges, training institutes, schools; liaise with student groups; organise seminars/workshops/events. Coordinate promotional events (demos, open houses, webinars) and represent the institute in education fairs. Maintain and update marketing collaterals--brochures, posters, banners, website content. Manage leads: track incoming inquiries, follow-up with prospects, maintain CRM or lead-tracking tools. Work closely with admissions / counseling team to ensure smooth conversion of leads to enrolments. Monitor metrics and KPIs: campaign ROI, lead conversion rate, cost per lead, enrolment numbers; analyse and report regularly (weekly/monthly). Budgeting & vendor management: plan marketing budget; work with vendors/designers/printers.
Qualifications & Skills:

Bachelor's degree in Marketing, Business Administration, Communication, or related field. Prior experience (1-2 years or more) in marketing, preferably in the education/training sector. Freshers with strong drive may also be considered for more junior roles. Strong written and verbal communication skills in English and Odia (local language) is a plus. Good understanding of digital marketing tools & platforms. Basic design sense / ability to coordinate with designers. Comfortable with field work and travel around Berhampur / surrounding areas. Data-driven mindset: ability to use analytics in decision-making. Strong organizational, multitasking ability & ability to meet targets.
Desired Attributes:

Creative thinker; able to come up with unique ideas for targeting students. Flexible and resilient; willing to work in both online and offline settings. Team player but able to work independently. Enthusiastic about tech education and helping students grow.
Remuneration & Benefits:

Salary: Competitive (depending on experience), plus performance-based incentives. Travel allowance / field work reimbursements. Opportunity for growth into senior roles as the Centre expands. Exposure to modern marketing tools and strategies, handling both digital & field work.
How to Apply:

Interested candidates should send their CV to email info@dataxschool.in along with a cover note explaining:

Any previous experience in marketing / student recruitment Ideas they might have for promoting a tech training institute in Berhampur Expected salary
Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

Cell phone reimbursement
Work Location: In person

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Job Detail

  • Job Id
    JD4314671
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Brahmapur, OR, IN, India
  • Education
    Not mentioned
  • Experience
    Year