Job Description

Understand requirement of the stakeholders, define clear objectives, manage day

to day interactions & build consensus

\xef\x82\xa7 Create reports and determine key performance metrics

\xef\x82\xa7 Measure and report performance of all marketing campaigns, and assess ROI and

KPIs

\xef\x82\xa7 Monitor market trends, research consumer markets and competitors\xe2\x80\x99 activities

\xef\x82\xa7 Oversee new and ongoing marketing and advertising activities

SEO & Website Analytics | Governance

\xef\x82\xa7 Optimising copy and landing pages for search engine optimisation

\xef\x82\xa7 Performing ongoing keyword research including discovery and expansion of

keyword opportunities

\xef\x82\xa7 Researching and implementing content recommendations for organic SEO

\xef\x82\xa7 Analysing website and social media pages (FB, Instagram, LinkedIn, YouTube,

Quora etc.), making recommendations for improvement

\xef\x82\xa7 Monitoring website traffic, search results, and developing strategies

\xef\x82\xa7 Generating content ideas and working on content creation

\xef\x82\xa7 Updating outdated content

\xef\x82\xa7 Optimising pages for desktop, tablet, mobile etc.

\xef\x82\xa7 UI | UX understanding

\xef\x82\xa7 Analysing the consumer journies and optimising accordingly

\xef\x82\xa7 Developing link-building strategies

\xef\x82\xa7 Keeping up to date with new trends and SEO best practices

\xef\x82\xa7 Working with web development and relevant teams to implement solutions

\xef\x82\xa7 Understanding the behavior and expectations of online visitors

\xef\x82\xa7 Staying up to date with the latest trends in online marketing and design

\xef\x82\xa7 Devise and manage the Website Governance process