Job Description

Job Purpose

To lead and drive the sales and marketing strategy of the Electric Transformer Lamination, Bulit Core Assembling, Shunt Reactor Limbs, Tank Shunt & Toroidal Core by identifying new business opportunities, maintaining strong customer relationships, ensuring achievement of sales targets, and aligning marketing strategies with business goals. The role also involves close coordination with the production, design, and procurement teams to deliver high-quality products on time.

Key Responsibility Areas (KRA)

Drive overall sales strategy to achieve revenue and profitability targets

Develop and execute domestic and international marketing plans

Build and manage strong client relationships with OEMs, utilities, and EPCs

Lead tendering, pricing, negotiation, and contract finalization processes

Identify and develop new business opportunities and market segments

Monitor and analyse market trends, customer behaviour, and competitor activity

Guide the creation of marketing content, product catalogues, and promotional materials

Coordinate with production, R&D, and supply chain for customer requirements and delivery planning

Lead, mentor, and manage the sales & marketing team to ensure high performance

Represent the organization at trade shows, exhibitions, and industry forums

Qualification & Experience:

Education:

Bachelor's Degree in Electrical / Mechanical / Industrial Engineering (mandatory)

MBA / PGDM in Marketing, Sales, or International Business (preferred)

Experience:

Total Experience:

10-15 years

Relevant Industry Experience:

Minimum 5-7 years in

lamination (Electrical Steel)

,

transformer components.

Sales Experience:

Proven track record in

B2B sales

,

tendering

, and

key account management

International Exposure:

Experience dealing with

export markets

or global clients is a strong plus

Leadership Experience:

Minimum 7-12 years in a

team management or senior leadership

role

Skills Required:

In-depth knowledge of core & coil products and transformer component market

Proven B2B sales experience in the manufacturing or electrical equipment industry

Strong negotiation and contract management skills

Expertise in tender management (government & private sector)

Strategic planning and business development

Leadership and team management

Excellent communication and presentation skills

CRM tools (Salesforce, Zoho) and ERP (SAP, Oracle)

Market analysis and forecasting

Strong customer orientation and problem-solving abilities

Job Types: Full-time, Permanent

Pay: ₹900,000.00 - ₹1,400,000.00 per year

Experience:

Field sales: 7 years (Preferred)
Work Location: In person