Job Description

Role Details

Designation Sr. Manager Role type Individual Contributor Department Marketing Reporting to Vice President Location Mumbai

Key Responsibilities

Customer Insights & Segmentation

Derive insights from customer data to gain a deeper understanding of customer segments and make the insurance category more relevant.

Identify opportunities and gaps in the consumer journey and influence actions across various parts of the organization.

Problem Solving & Opportunity Identification

Identify key business problems and opportunities that can be addressed through marketing solutions.

Collaborate with cross-functional teams to align on marketing solutions that solve business challenges.

Marketing Strategy Design

Develop strategies to enhance brand awareness, customer consideration, search volumes, lead generation, and penetration among defined customer segments.

Design innovative marketing campaigns and assets across ATL, Digital, and BTL channels to execute the marketing strategy effectively.

Campaign Execution & Collaboration

Partner with internal and external stakeholders to ensure seamless execution of the marketing strategy.

Monitor the effectiveness of campaigns and make data-driven adjustments to improve performance.

Innovation & Efficiency

Leverage the latest AI tools to drive innovation and enhance marketing efficiency.

Key Skills

Customer Understanding & Analytical Skills

Strong ability to analyze customer data and derive actionable insights.

Expertise in identifying consumer journey gaps and recommending solutions.

Strategic Thinking & Problem Solving

Proven experience in developing marketing strategies to address business problems.

Ability to identify and capitalize on market opportunities.

Marketing Expertise

In-depth knowledge of ATL, BTL, and digital marketing strategies.

Experience in creating high-impact marketing campaigns tailored to specific customer segments.

Collaboration & Execution

Strong stakeholder management skills to drive cross-functional collaboration.

Proven track record in executing multi-channel marketing strategies.

Innovation & Tech-Savvy

Familiarity with AI tools and their application in marketing.

Ability to incorporate technological advancements into marketing processes for improved efficiency.

Communication & Creativity

Excellent verbal and written communication skills.

A creative mindset to design innovative campaigns and assets.