Job Description

In this highly strategic and visible customer-facing role, you will partner closely with our global sales, customer success, and marketing leaders to identify, cultivate, and activate a community of enthusiastic customer advocates, forge trust relationships across our customer base, and identify mutually beneficial vehicles for sharing their stories and experiences with WEKA You will develop compelling programs and signature moments that delight and engage WEKA\'s customer advocates, amplify their voices internally and externally, and ensure their stories permeate all aspects of WEKA\'s sales, marketing, and communications programs Bring Your Expertise and Your Passion This position may be a good fit for you if you are intellectually curious, energized by working in a high-growth company environment and enjoy working collaboratively with a world-class cross-functional team of globally distributed stakeholders to drive successful outcomes The successful candidate will be an organized, solution-forward self-starter with stellar interpersonal and time management skills, a passion for customer storytelling, an understanding of best practices for identifying, developing, and engaging customers, and how to empower WEKAs team to amplify their stories This is a net-new position in our rapidly expanding global marketing team, reporting to WEKAs Senior Director of Global Communications Responsibilities will include: Develop and drive a mutually beneficial, multi-level customer advocacy program with diverse activations to expand WEKA s referencable customer ecosystem. Implement and maintain an integrated reference tracking system, creating a dynamic catalog of WEKA s customer base to establish an activation funnel. Work with sales, marketing, communications, and customer success leadership to identify, prioritize, and pursue likely customer advocates. Build a robust reference pipeline with an eye for strategic use case stories that will make a big impact. Create, document, and manage customized advocacy activation plans for marquee reference accounts to overcome objections and achieve mutually beneficial outcomes for the customer and WEKA. Employ modern, creative advocacy strategies to differentiate WEKA in the marketplace and inspire our customers, prospects, partners, and team. Help identify and target key informational watering holes for WEKA s customer base and target them with strategic storytelling and marketing activities to influence and engage prospects and contribute to pipeline generation. Recruit customer references to support PR and marketing campaigns, product launches, and analyst relations; create testimonial videos, webinars, and case study assets; and serve as event speakers and sales references. Develop and expand customer advisory and community programs; recruit customers to join and participate in these programs; gather and share customer feedback and insights throughout the organization. Develop sales assets and tools to support sales motions and field enablement. Establish, manage, and monitor WEKA s profile and presence across applicable enterprise customer review sites, including Gartner Peer Insights, G2 Crowd, Trust Radius, Capterra, etc; drive internal campaigns to achieve and maintain a strong competitive position and positive ratings. Develop and implement plans and activities with WEKA s strategic cloud and server partners to identify and capture new advocates. Educate internal stakeholders, partners, and key personas in our customer base on the mutual benefits of WEKA s customer advocacy programs. Manage the customer contact process and frequency to prevent disjointed or too-frequent requests for participation. Qualifications: 3-5 years of experience working in a B2B customer advocacy role or an adjacent customer-interfacing marketing discipline (eg, customer, field or product marketing; corporate communications, etc). Demonstrated understanding of modern customer advocacy program elements, strategies, and tactics that can help to engage and incentivize WEKA s customers to share their innovation stories and cultivate advocacy. Experience managing customer advocate review sites like Gartner Peer Insights, G2 and Capterra, with demonstrated understanding of tactics to increase positive reviews in support of key initiatives throughout the year. Organized, have an eye for detail, and can multi-task, prioritize, and problem-solve. Strong project and time management skills and experience managing internal and external executive stakeholder relationships and dynamics are essential. Team-oriented and demonstrate moxie, strong EQ, and a sense of humor

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