Role: Sr Manager, Communications & Marketing, Bangalore
Experience: 8-10 years | Up to 20 LPA
Role Summary
The Senior Manager Marketing & Communication is responsible for leading orgs's communications strategy, brand positioning, and content ecosystem across verticals. The role includes brand development, content leadership, campaign management, event communications, team management, and cross-functional collaboration. The role will work closely with program teams, leadership, design, and digital teams to ensure that the organization's communication efforts are unified, compelling, and aligned with its mission.
Key Responsibilities
Strategic Communications & Brand Development
Define, refine, and implement the integrated brand and communications strategy
Position org within the education and skilling ecosystem with a consistent narrative
Develop cross-platform campaigns to build visibility, thought leadership, and engagement
Measure communications effectiveness against pre-agreed metrics and make improvements based on data
Build and implement content strategies for Schools, Youth, Tech app, Knowledge Hub, Fundraising, and other teams
Supervise creation of articles, blogs, reports, newsletters, AVs, case studies, and presentations
Ensure all communications align with program strategies and organizational impact
Collaborate with research and data teams to turn insights into storytelling
Develop systems for collecting stories and testimonials from learners, teachers, partners, and government stakeholders
Conduct or oversee field visits to gather case stories, quotes, and multimedia content
Event Communications & Campaigns
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