Job Description

Ready to shape the future of work

At Genpact, we don't just adapt to change--we drive it. AI and digital innovation are redefining industries, and we're leading the charge. Genpact's AI Gigafactory, our industry-first accelerator, is an example of how we're scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies' most complex challenges.
If you thrive in a fast-moving, tech-driven environment, love solving real-world problems, and want to be part of a team that's shaping the future, this is your moment.
Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions - we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook.
Inviting applications for the role of Senior Manager, Digital Marketing!
We are looking for a Senior Manager - Project Management to lead the execution of end-to-end digital marketing campaigns across SEO, SEM, Programmatic, Paid Social, Email Marketing, and Web Analytics. The ideal candidate will be a strategic project lead with a strong grasp of both delivery management and digital marketing channels, working closely with cross-functional teams and client stakeholders.
You'll be responsible for driving timelines, team collaboration, campaign performance, and marketing tech integration while partnering with internal solutioning teams and participating in client presentations and pitches.
Responsibilities

• Campaign & Program Delivery
• Manage the full lifecycle of digital campaigns: brief intake, planning, QA, execution, and reporting
• Oversee campaigns spanning:

o SEO (on-page, off-page, technical)
o SEM (Google, Bing, remarketing)
o Programmatic and Paid Social (Meta, LinkedIn, DV360, Trade Desk)
o Email Marketing and CRM-integrated Journeys

• Work with internal and external partners (creative, martech, analytics) to deliver on-time and on-budget
• Email & CRM Campaign Management
• Lead deployment of email campaigns including promotions, nurture flows, and trigger-based messaging
• Ensure platform integration with tools such as Adobe Campaign, Salesforce Marketing Cloud, or Marketo
• Drive performance optimization based on deliverability, open/click rates, and conversion KPIs
• Analytics, Tagging, and Reporting
• Collaborate on measurement frameworks, tag management, and performance dashboards
• Use tools like GA4, Adobe Analytics, Tag Manager, and BI platforms (Tableau, Looker) to drive insights
• Ensure tagging implementation and conversion tracking are aligned with campaign goals
• Client & Stakeholder Management
• Serve as the primary point of contact for campaign delivery and performance
• Lead or support client meetings, status calls, presentations, and QBRs
• Translate business goals into marketing execution plans, campaign roadmaps, and KPIs
• Solutioning & Practice Collaboration (Good to have)
• Work closely with internal solutioning, analytics, and marketing automation teams
• Contribute to development of playbooks, delivery frameworks, and campaign templates
• Participate in pre-sales and proposal discussions as needed
• Team & Process Leadership
• (For Senior Manager) Mentor and guide junior project managers and associates
• Drive continuous improvement in delivery processes, agile adoption, and marketing workflow optimization
• Manage campaign documentation, briefs, timelines, status trackers, and resource planning tools

Qualifications we seek in you!
Skills and Tools -

• SEO Tools: Screaming Frog, SEMrush
• Paid Platforms: Google Ads, Meta Ads Manager, LinkedIn Ads, DV360, The Trade Desk
• Email & CRM: Adobe Campaign, Salesforce Marketing Cloud, HubSpot, Marketo
• Analytics: Google Analytics 4 (GA4), Adobe Analytics, GTM, Adobe Launch
• Project Management: Workfront, JIRA, Asana, Monday.com, Smartsheet
• BI/Visualization: Tableau, Looker, Power BI

Minimum Qualifications/ Skills

• Relevant years of experience with proven leadership in large-scale, multi-channel digital campaigns
• Demonstrated expertise in email, paid media, and SEO/SEM execution
• Strong understanding of CRM integration, customer journeys, and funnel metrics
• Experience working with cross-functional teams in fast-paced or agency environments
• Bachelor's degree required; MBA or marketing/digital certifications (Google, Meta, Adobe) preferred

Why join Genpact

• Be a transformation leader - Work at the cutting edge of AI, automation, and digital innovation
• Make an impact - Drive change for global enterprises and solve business challenges that matter
• Accelerate your career - Get hands-on experience, mentorship, and continuous learning opportunities
• Work with the best - Join 140,000+ bold thinkers and problem-solvers who push boundaries every day
• Thrive in a values-driven culture - Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.
Let's build tomorrow together.
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.