Job Description

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Role Overview
The Senior Google Ads Specialist will be responsible for endtoend management and optimization of paid search campaigns with a strong focus on leveraging SA360 Google Ads for campaign planning execution reporting and automation The ideal candidate will have deep expertise in SEM a proven track record of driving ROI and handson experience with SA360 and Google Ads platforms
Key Responsibilities

• Create manage and optimize PPC campaigns across Google Ads and other search platforms using SA360
• Conduct indepth keyword research and competitive analysis to identify highvalue audiences
• Continuously monitor campaign performance analyze data and implement datadriven optimizations to maximize ROI
• Develop and AB test ad copy landing pages and targeting strategies leveraging AIpowered creative optimization tools
• Generate comprehensive reports highlighting key metrics performance trends and actionable insights for leadership
• Own endtoend campaign management including bid strategy creative development trafficking and ongoing optimization
• Collaborate closely with account management and marketing teams to ensure seamless integration of paid advertising with broader initiatives
• Stay uptodate on the latest trends and best practices in SEM paid advertising and AI

Skills and Experience

• 8-12 years of experience in Search Engine Marketing SEM
• Advanced proficiency in Google Ads and SA360 with a strong track record of managing and optimizing PPC campaigns
• Experience with campaign planning execution optimization and reporting
• Analytical skills with expertise in data visualization and transforming complex data into actionable insights
• Strong communication skills for articulating campaign performance and recommendations to stakeholders
• Collaborative team player who thrives in a fastpaced environment

Skills:
Mandatory Skills : SA360 and Google ADS
About Company:
LTIMindtree is a global technology consulting and digital solutions company that enables enterprises across industries to reimagine business models, accelerate innovation, and maximize growth by harnessing digital technologies. As a digital transformation partner to more than 700 clients, LTIMindtree brings extensive domain and technology expertise to help drive superior competitive differentiation, customer experiences, and business outcomes in a converging world. Powered by 83,000+ talented and entrepreneurial professionals across more than 40 countries, LTIMindtree -- a Larsen & Toubro Group company -- solves the most complex business challenges and delivers transformation at scale. For more information, please visit https://www.ltimindtree.com/.

Skills Required