Job Description

Qualification: Graduation or Masters in Marketing/management/Mass communication (Masters not mandatory)
A Diploma or certification in Digital Marketing will be an advantage. Experience: Minimum 2 years relevant experience in digital marketing Skills

• SEO (On Page, Off Page, Technical)
• Search console management and error troubleshooting
• Google Analytics 4 (Intermediate level) Setting goals, conversions and interpret the data.
• Social media marketing
• Social media platforms (Facebook, Instagram, LinkedIn, YouTube)
• Creative thinking
• Google Ads, Social Media Ads, Remarketing
• Ads optimization for higher CTR and lower CPL with reporting

Roles & Responsibilities

• Should be digital savvy and active to learn new things in digital marketing and oversee the relevant or irrelevant industries to analyze their marketing moves and identifies the trend.
• Able to find out the relevant and profitable keywords through tools or manually. Should be able to understand the intent of keywords.
• Ability to write the CTR driven meta tags without violating search engine guidelines.
• Ability to rank the websites on keywords identified and grow the traffic of website with relevant traffic.
• Ability to manage the Search consoles or webmaster and troubleshooting the issues
• Analytical mindset to analyze the trend, traffic, engagement on Google Analytics 4 and interpreting the data
• Social media management and marketing.
• Performance marketing through Google Ads and Social media platforms, ads optimization, remarketing and reporting.
• Creative content creator catered to different marketing and communications requirement.

Remuneration range
INR 3.5 lacs pa – INR 4 lacs pa + Incentives. Will be determined as per experience. Joining
Immediate Contact
vivek.modi@yellowbulbs.com
98110 00533