Job Description

The Creative Executive is responsible for maintaining a leadership position in the market by contributing to: Success of a set of assigned client accounts (leading to account renewals and upsells) by effective execution of the strategy Creation of innovative, creative solutions across platforms Smooth inter-department collaboration Role, Responsibilities & Deliverables Communication Attend mid sized campaign briefs by the Account Management team 2. Creative Strategy Decode briefs along with the Account Management team Brand execution plan basis the decoded client brief for campaigns Research and content creation for new client pitches Pitch weekly / monthly content ideas to clients along with the Account Management team Experiment with new content formats that can be utilized for client pitches, client briefs and new partnerships 3. Creative Execution Create contextual, innovative content Collaborate with functional teams for executing client briefs Work closely with arts & graphics, video and production teams to co-create content Write concepts and rough scripts, and create storyboards with the art team Write social media content & responses, SEO content, brand website content, and blog content Conduct live coverage of events Quality check social media content & responses, SEO content, brand website content, blog content and rough scripts written by the team Conceptualize ideas related to influencer associations Ensure accurate referencing and industry benchmarking by the team Core Competencies Creativity Research and development of content ideas and concepts based on data and insights Keen awareness of current trends in advertising 2. Customer Focus Timely resolution of client escalations 3. Communication Excellent written and verbal skills Ability to create and edit content for spelling, grammar, style and tone Respond positively to feedback

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