Job Description

Job Information

Date Opened


02/01/2026
Job Type


Full time
Industry


IT Services
Work Experience


3 - 6 years
Salary


As per the company norms
City


Noida
Province


Uttar Pradesh
Country


India
Postal Code


201301

About Us

At ScaleupAlly, we believe that technology improves all aspects of lives. That is why we are geared towards becoming a tech ally of great ideas. The aim is to be the remote in-house tech team of these ideas. We work with Start-ups, Founders, and Leaders around the globe with ideas of Web and App Development, Business Intelligence and Data Visualization. We achieve our aim by building the long-lasting dynamic teams made of the top talent across the globe managed by experienced in-house Technical Leads. At ScaleupAlly, we build, manage and care our distributed teams like no one else. It's a whole new approach to make you rethink what your idea is capable of.

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Transactional & High-Intent Content Strategy

Lead content strategy with a strong focus on commercial and transactional intent keywords, such as: Cost, pricing, timelines, ROI, comparisons, and buying guides Oversee high-volume content production aligned to revenue outcomes, not just traffic Drive continuous optimisation sprints including Internal linking strategies and + Topical authority building across core service areas
+ Content refresh and consolidation
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Technical SEO Ownership & Future-Proofing

Own and execute the technical SEO roadmap, including: + Advanced Schema and structured data implementation
+ Optimization for search engine results and generative AI visibility

Maintain strong technical hygiene by managing: + Indexation and crawl errors
+ Canonicalization, redirects, and site architecture

Ensure complete and accurate analytics and tracking infrastructure, including: + Google Tag Manager (GTM)
+ Conversion event tracking across the funnel

Stay ahead of SEO and search ecosystem changes to future-proof organic growth. #

Authority Building & Geo-Expansion

Execute authority-building initiatives by: Establishing and optimizing brand presence on professional and review platforms (e.g., Behance, DesignRush, etc.) Lead organic growth strategies for international and localized markets, including: Country- and region-specific SEO pages (e.g., UAE and other priority geographies) and localization of content and keyword strategy Increase global visibility while maintaining high intent and relevance. #

Conversion Funnel Design & Lead Segmentation

Design, deploy, and continuously optimize interactive qualification tools such as: Cost & ROI calculators, Business/technical readiness assessments, Diagnostic scoring frameworks Leverage behavioral data, diagnostic scores, and engagement signals to: Segment leads by business maturity and technical readiness and enable personalized follow-ups and efficient handoff to the consultation/sales team. Improve lead quality, reduce sales friction, and increase conversion velocity.

Requirements

4-5 years of B2B IT Services Digital Marketing experience. Strong expertise in SEO (technical, transactional content, and organic lead generation) Proven experience in conversion funnel optimisation and lead qualification Hands-on experience with GA4, GTM, conversion tracking, and CRM tools Ability to drive revenue-focused growth, not just traffic

Benefits

Working hours: 10:00 AM - 7:00 PM Working days: 5 days a week (plus 1st & 3rd Saturdays working) Medical Insurance coverage for employees Provident Fund (PF) facility Quarterly parties and yearly outings/trips for team bonding Regular check-ins with leadership for growth and feedback Recognition awards to celebrate high performance * Fun activities and team engagement sessions throughout the year