Sr. Digital Marketing Specialist

Year    TN, IN, India

Job Description

Imaginer Kraft Structural Solutions Pvt. Ltd.

is a Coimbatore-based firm specializing in

Civil Engineering

,

Interior Design & Contract Works

, and

Digital Marketing

services. We deliver innovative, functional, and aesthetic solutions that combine structural precision with creative excellence. As we continue to grow, we're looking for a talented

Senior Digital Marketing Specialist

to join our in-house team and drive our digital presence to the next level.

Role Overview



We are seeking a strategic and hands-on

Senior Digital Marketing Specialist

with expertise in

website development

,

SEO

, and

graphic content creation (Canva)

. The ideal candidate will lead the planning, execution, and optimization of our digital marketing efforts across various platforms, ensuring strong online visibility and lead generation.

Key Responsibilities



Website Management & Development

Maintain, update, and enhance company websites using platforms like WordPress or custom CMS Collaborate with internal teams to ensure the website reflects current services, portfolios, and campaigns Ensure site performance, user experience (UX), and mobile responsiveness

Search Engine Optimization (SEO)

Implement on-page and off-page SEO strategies Conduct keyword research and monitor performance using tools like Google Analytics, Search Console, and SEMrush Optimize website content, meta tags, and backlinks to improve search rankings

Content Creation & Branding

Design visually appealing marketing assets, banners, and social media posts using Canva Work closely with content writers or generate content ideas aligned with SEO goals Maintain a consistent brand identity across all digital channels

Campaign Planning & Execution

Plan and run digital ad campaigns (Google Ads, Meta Ads if applicable) Monitor KPIs and generate performance reports with recommendations for improvement

Requirements



Bachelor's degree in Marketing, Visual Communication, IT, or a related field

2-5 years of proven experience

in digital marketing roles Strong knowledge of

SEO best practices

and tools Experience in

website development

(especially WordPress or similar CMS) Proficiency in

Canva

or similar design tools Understanding of analytics platforms like Google Analytics, Search Console Excellent organizational, communication, and time management skills
Job Type: Full-time

Pay: ?18,593.45 - ?27,000.00 per month

Benefits:

Cell phone reimbursement Flexible schedule
Schedule:

Day shift
Supplemental Pay:

Commission pay
Experience:

Digital marketing: 2 years (Required)
Location:

Koundampalayam, Coimbatore, Tamil Nadu (Required)
Work Location: In person

Expected Start Date: 24/06/2025

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Job Detail

  • Job Id
    JD3780672
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    TN, IN, India
  • Education
    Not mentioned
  • Experience
    Year