Job Description

Job Title:

Senior Digital Marketing Specialist

Location: Jodhpur (Work from Office)

Experience Required: 3-4 Years

About the Role:

We are looking for a results-driven Senior Digital Marketing Specialist to lead and execute digital campaigns that drive traffic, generate leads, and improve brand visibility. You will play a key role in performance marketing strategy, content creation, and campaign optimization across digital platforms.

Key Responsibilities:

Develop, plan, and execute paid marketing campaigns across platforms (Google Ads, Meta, LinkedIn, etc.)

Track and analyze performance metrics to ensure campaigns meet ROI targets

Lead SEO/SEM initiatives to drive organic and paid traffic

Create high-quality, engaging content for social media, blogs, ads, and email campaigns

Collaborate with the design and product team to create impactful landing pages and creatives

Manage and grow brand presence across social media platforms

Conduct A/B testing and audience segmentation for better conversion rates

Stay updated with the latest digital marketing trends and algorithm updates

Key Requirements:

Bachelor's degree in Marketing, Communications, or a related field

3-4 years of hands-on experience in performance marketing (PPC, paid social, display)

Strong experience with Google Ads, Meta Business Suite, and LinkedIn Ads

Proficient in tools like Google Analytics, Tag Manager, SEMrush, etc.

Excellent content writing and storytelling skills for digital formats

Ability to manage budgets, track performance, and optimize for ROI

Strong analytical mindset and attention to detail

Knowledge of local and regional digital audience behavior (Rajasthan/Jodhpur market is a plus)

What We Offer:

Competitive salary and performance bonuses

Creative freedom and ownership of digital strategy

Growth opportunities in a fast-paced, evolving company

A collaborative and inspiring work environment

Job Type: Full-time

Pay: ₹15,000.00 - ₹35,000.00 per month

Schedule:

Day shift
Work Location: In person