Job Description

KRA for Senior Digital Marketing Specialist1. Strategy Development & Execution

Develop, plan, and execute integrated digital marketing strategies across SEO, PPC, social media, email, and content marketing channels. Ensure alignment of marketing strategy with client goals and brand objectives.

2. SEO Management

Oversee on-page and off-page SEO activities to improve organic visibility and keyword rankings. Conduct regular SEO audits and implement technical fixes to enhance website performance.

3. Paid Marketing (PPC/Meta Ads/Google Ads)

Plan, create, and manage paid ad campaigns across Google Ads, Meta, LinkedIn, and other platforms. Optimize campaigns for ROI, cost-per-lead, and conversion performance.

4. Social Media Strategy

Develop and manage social media calendars and performance-driven campaigns. Track engagement metrics and ensure brand consistency across all platforms.

5. Content Planning & Supervision

Collaborate with content teams to produce high-quality, SEO-optimized blogs, ads, and creatives. Ensure messaging consistency and effective use of digital assets.

6. Analytics & Reporting

Monitor KPIs such as leads, CTR, CPL, ROAS, engagement rate, and organic growth. Create monthly and quarterly performance reports with actionable insights.

7. Team Management & Coordination

Supervise and mentor junior digital marketing executives and interns. Coordinate with design, development, and content teams for smooth campaign execution.

8. Client Communication & Retention

Handle client communication, performance reviews, and feedback sessions. Ensure timely delivery of reports and achievement of client marketing goals.

9. Market & Competitor Research

Analyze market trends, emerging tools, and competitor strategies to maintain a competitive edge. Recommend innovative approaches to improve performance and visibility.

10. Process Improvement & Automation

Identify opportunities for workflow automation using tools like HubSpot, SEMrush, or Zapier. Standardize reporting and tracking systems for improved efficiency.
Job Types: Full-time, Permanent

Pay: ₹16,267.05 - ₹28,000.00 per month

Benefits:

Cell phone reimbursement Internet reimbursement
Work Location: In person