We are seeking a results-driven Senior Digital Marketing Specialist to lead, execute, and optimize digital marketing campaigns across multiple channels. The ideal candidate should possess hands-on experience in performance marketing, social media management, and analytics, with a strong understanding of digital growth strategies.
Key Responsibilities
Plan, manage & optimize paid campaigns on Google, Meta, LinkedIn, and other advertising platforms.
Develop and execute digital marketing strategies that drive traffic, leads, and brand visibility.
Manage social media calendars, content planning, and platform-wise growth initiatives.
Perform keyword research, develop SEO content strategies, and improve keyword rankings.
Track, analyze & report campaign performance using analytics tools (GA4, Search Console, etc.).
Conduct competitor analysis & market research to identify new opportunities.
Coordinate with the design/content team for ad creatives, landing pages, and social media assets.
Manage email marketing, automation flows, and CRM-based outreach campaigns.
Optimize landing pages for conversion using A/B testing and data insights.
Work on marketing funnels, lead nurturing, and customer acquisition strategies.
Monitor campaign budgets, maintain ROAS/ROI, and reduce CAC.
Stay updated with digital marketing trends, tools, and best practices.
Required Skills & Expertise
Proven experience in performance marketing (Google Ads, Facebook Ads).
Strong knowledge of SEO, SEM & SMM.
Hands-on experience with GA4, Search Console, Tag Manager, and reporting dashboards.
Proficiency in keyword research & analytics.
Solid understanding of marketing funnels & conversion optimization.
Basic understanding of Canva, Figma, or creative briefing.
Strong command of copywriting for ads, landing pages & social posts.
Excellent communication, analytical skills, and decision-making ability.
Good to Have
Knowledge of marketing automation tools (HubSpot, Zoho, Mailchimp, etc.)
Experience with WhatsApp marketing, SMS campaigns, and retargeting.
Understanding of LinkedIn Ads (bonus).
Experience in lead generation campaigns targeting B2B audiences.
Qualifications
Bachelor's degree in Marketing, Business, Mass Communication, or related fields.
Relevant certifications (Google Ads, HubSpot, Meta Blueprint) are a plus.
Salary Range
Competitive compensation based on experience and performance (industry-standard).
Why Join Us
Fast-paced digital marketing environment
Exposure to multi-industry projects
Skills growth & certification support
Creative freedom & ownership of campaigns
Job Types: Full-time, Permanent
Pay: ?16,296.63 - ?50,000.00 per month
Benefits:
Flexible schedule
Work Location: In person
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