Job Description

Job Title:

Senior Digital Marketing Specialist

Location:

Pune, Maharashtra (Work from Office preferred)

Experience Required:

3-5 years

Job Overview:

We are seeking a

Senior Digital Marketing Specialist

with proven expertise in

Performance Marketing

,

LinkedIn Campaigns

,

Paid and Organic Social Media Strategy

, and

Email Marketing

. The ideal candidate will lead digital campaigns end-to-end, optimize for ROI, and build a consistent online presence across platforms to drive leads, engagement, and conversions.

Key Responsibilities:Performance Marketing:

Plan and execute high-converting paid campaigns on Google Ads, Facebook, Instagram, and LinkedIn. Monitor and optimize campaign performance through A/B testing, audience segmentation, and advanced targeting. Track and report KPIs such as CPC, CPA, ROAS, CTR, etc. Manage marketing budget and provide forecasting & cost efficiency reports.

Social Media & LinkedIn:

Develop and implement B2B and B2C strategies for LinkedIn and other platforms. Design LinkedIn lead generation campaigns, sponsored content, and retargeting strategies. Coordinate content calendars, creatives, and captions with design and content teams. Stay updated with platform algorithm changes and trends.

Email Marketing:

Create and manage email campaigns using platforms like Mailchimp, Zoho Campaigns, HubSpot, etc. Segment lists and personalize emails to increase open and click rates. Set up automation workflows for lead nurturing and retention.

Additional Responsibilities:

Collaborate with content, design, and web teams to align messaging and creative assets. Analyze user behavior via tools like Google Analytics, Hotjar, and Meta Pixel. Conduct competitor analysis and market research to identify growth opportunities. Drive SEO/SEM initiatives where required.

Required Skills & Qualifications:

Bachelor's degree in Marketing, Communications, or a related field. Minimum 3 years hands-on experience in performance marketing and digital campaigns. Strong command of tools: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics, Google Tag Manager, CRM/Email platforms. Excellent analytical and problem-solving skills. Strong verbal and written communication.

Preferred:

Experience working in B2B industries or agencies. Certifications in Google Ads, Meta Blueprint, or HubSpot. Knowledge of SEO and content strategy is a plus.
Job Types: Full-time, Permanent

Pay: ₹16,338.07 - ₹45,000.00 per month

Benefits:

Flexible schedule
Schedule:

Weekend availability
Supplemental Pay:

Performance bonus
Experience:

Performance marketing: 2 years (Preferred) Digital marketing: 3 years (Preferred) SEO: 2 years (Preferred)
Work Location: In person