Job Description

Job Title: Digital Marketing Analyst / Social Media CreatorRoles and Responsibilities

Tracking & Analytics Setup

Implement and maintain tracking mechanisms such as event and conversion tracking across websites, mobile apps, and other digital assets. Ensure proper tagging and integration with platforms like Google Analytics, Facebook Pixel, and other relevant tools.

Competitor & Market Analysis

Conduct in-depth competitor research and monitor industry trends. Utilize insights to develop and refine digital marketing strategies aligned with specific business goals.

Campaign Optimization

Test, measure, analyze, and optimize digital campaigns across channels (Search, Social Media, Display, Content). Drive improvements in customer engagement, conversions, reduce cost per acquisition (CPA), and enhance customer lifetime value (LTV).

Dashboarding & Reporting

Set up data dashboards and build performance models using tools like Tableau, Google Data Studio, or similar. Present insights and actionable recommendations to departmental heads to guide decision-making and improve business outcomes.

Client & Stakeholder Communication

Collaborate with in-house teams and maintain strong client relationships. Conduct regular review meetings to present performance reports and suggest strategic improvements.

Platform Management

Oversee SEM (Search Engine Marketing) efforts, manage Google Ads campaigns, and handle social media platforms (Meta, LinkedIn, etc.). Create, publish, and manage engaging content tailored to various audiences and platforms.

Requirements

Bachelor's degree in Marketing, Business, or a related field. Hands-on experience with analytical/reporting tools:

Google Analytics, Google Data Studio, Tableau

. Proven knowledge of digital marketing best practices across

social media, display advertising, and programmatic channels

. Strong data interpretation, strategic thinking, and problem-solving skills. Experience in

SEM and social media platform management

, including

Google Ads

and content creation. Ability to make

data-driven decisions

and provide clear strategic recommendations. Strong communication and presentation skills. Excellent collaboration and interpersonal skills.
Job Types: Full-time, Permanent

Pay: Up to ?25,000.00 per month

Benefits:

Health insurance
Schedule:

Day shift Morning shift
Supplemental Pay:

Commission pay Performance bonus Yearly bonus
Work Location: In person