Job Description

Key Responsibilities
Develop and execute comprehensive digital marketing strategies to enhance the company's online presence.
Manage and optimize the company website to ensure a seamless user experience and alignment with brand goals.
Create, curate, and manage engaging content across social media platforms (e.g., X, Instagram, LinkedIn, Facebook) to boost brand awareness and post impressions.
Write compelling content, including blogs, social media posts, and promotional materials, tailored to target audiences.
Design and oversee content creation, including graphics, videos, and other multimedia assets, to support marketing campaigns.
Implement SEO strategies, including keyword research, on-page/off-page optimization, and backlink building, to improve search engine rankings.
Plan, manage, and optimize paid advertising campaigns on Meta Ads and Google Ads to maximize ROI.
Analyze campaign performance using analytics tools (e.g., Google Analytics, Meta Insights) to refine strategies and increase engagement.
Collaborate with cross-functional teams to align digital marketing efforts with business objectives.
Stay updated on digital marketing trends, tools, and best practices to drive innovation.
Required Skills and Qualifications
Experience: 3+ years in digital marketing, with a proven track record of building a strong digital brand presence.
Technical Skills:
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Expertise in website management (e.g., WordPress, CMS platforms) and content optimization.