Sr. Digital Marketing Manager

Year    WB, IN, India

Job Description

We are looking to hire experts in meta and google advertisement

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Role & responsibilities



The Paid &

Retail Media Manager

is the single point of accountability for all

performance-oriented media investments

across both open-web and

retail media networks

(RMNs). The role owns end-to-end planning, activation, optimisation, and measurement for:

Digital Paid Media

Search, Social, Programmatic, Video & Display (upper, mid & lower funnel)

Retail Media Networks


Success will be measured by incremental sales, ROAS / TACoS, share-of-search, new-to-brand growth, and data-driven optimisation of 50+ Cr annual budgets across priority and incubation brands.

Key Roles and Responsibilities



1. Retail Media Network Management



Build annual retail-media strategy & Joint Business Plans with Marketplace Own media briefs, flighting, bidding, catalogue readiness and creative specs. Lead external RMN agency; govern SLAs, pacing and innovation pilots. Optimise to TACoS, share-of-shelf/search, new-to-brand and other RMN-specific
KPIs.

Translate marketplace insights into full-funnel brand and merchandising actions.
Job Type: Full-time

Pay: ?9,265.57 - ?34,838.66 per month

Work Location: Remote

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Job Detail

  • Job Id
    JD4801419
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    WB, IN, India
  • Education
    Not mentioned
  • Experience
    Year