Job Description

Job Title:

Digital Marketing Manager

Location:

Chennai, India

Company:

Cortex Media & Marketing Pvt. Ltd.

Industry:

Healthcare Digital Marketing

Employment Type:

Full-Time

Experience:

3-8

Salary:

Based on experience and skillset

About Cortex:

Cortex Media & Marketing Pvt. Ltd. is a performance-driven digital marketing agency with a niche in

healthcare branding and marketing

across South India. We work with hospitals, clinics, and individual practitioners, helping them build a strong digital presence through creative and results-focused campaigns.

We are looking for a

technically strong and strategic Digital Marketing Manager

to lead our healthcare-focused digital initiatives and build a team of fresh digital marketing graduates under their mentorship.

Role Summary:

As the

Digital Marketing Manager

, you will lead the digital marketing division, drive strategy, manage performance campaigns, and create a structured workflow for a growing team of freshers. You'll be expected to

design processes, train junior team members

, and ensure delivery of high-quality digital marketing solutions for our clients.

Key Responsibilities:

Strategize and execute digital marketing campaigns

for healthcare clients (hospitals, clinics, doctors). Create and manage workflows to handle multiple clients simultaneously with clarity and precision. Train and mentor a team of

fresh digital marketing graduates

, and set up internal SOPs for execution. Plan and run

SEO

,

SEM (Google Ads)

,

Meta (Facebook/Instagram) ads

,

YouTube marketing

, and

Email automation

campaigns. Oversee

Google Business Profile optimization

, local SEO, and healthcare-specific online visibility practices. Coordinate with content writers and graphic designers to ensure brand-consistent messaging. Analyze KPIs and prepare performance reports using tools like Google Analytics, Search Console, Meta Insights, etc. Monitor healthcare-specific compliance (like content sensitivity, platform policies) and ensure ethical promotion. Communicate with internal stakeholders and participate in client meetings when required. Constantly explore and implement new digital tools and strategies to improve campaign effectiveness.

Requirements:

4-8 years of proven experience in digital marketing

, with agency. Strong knowledge of

SEO, Google Ads, Meta Ads, YouTube Ads, Content Strategy, and Analytics

. Solid understanding of the

healthcare sector's digital needs

and ethical marketing practices. Technical hands-on experience with campaign setup, targeting, budget control, and performance tracking. Leadership qualities to

train, manage, and guide a team of freshers

. Ability to develop SOPs, streamline workflows, and ensure delivery timelines. Strong verbal and written communication skills (English and Tamil is a must).
Job Types: Full-time, Permanent

Pay: ?20,000.00 - ?50,000.00 per month

Schedule:

Day shift Monday to Friday
Work Location: In person