Job Description

Senior Marketing Manager (Digital, SaaS & Cloud Services)

Experience: 7-10 years

Location: Gurgaon / Jaipur

Overview

We're seeking a Senior Marketing Manager who can bridge creativity with strategy to drive brand visibility, lead generation, and business growth across Concret.io's two core business lines:

1. Professional IT & Salesforce Services

2. Proprietary SaaS, AI & Cloud-based Products and Accelerators

This is both a strategic and hands-on leadership role. You'll lead a cross-functional marketing team, manage campaigns, guide product launches, and execute data-driven growth strategies aligned with company objectives.

Key Responsibilities:

1. Marketing Strategy & Planning

Develop and execute innovative, data-driven marketing strategies for both service and product verticals. Define positioning, messaging, and differentiation for enterprise services and SaaS products. Translate business objectives into actionable marketing roadmaps and KPIs. Identify and leverage emerging trends such as AI-driven marketing, social commerce, and automation. Ensure strong alignment between product marketing, digital campaigns, and sales enablement.

2. Team Leadership & Growth

Lead and inspire a hybrid marketing team (SEO, content, design, and social media specialists). Conduct daily virtual huddles for progress tracking, feedback, and collaboration. Identify skill gaps and collaborate with HR or freelance platforms (e.g., Upwork) to onboard additional talent. Foster a culture of creativity, accountability, and continuous learning within the team.

3. Digital Marketing & Execution

Oversee SEO, SEM, content, social media, and email marketing strategies. Ensure consistent brand tone and high-quality output across blogs, landing pages, podcasts, and social channels. Manage performance marketing campaigns and optimize for ROI. Leverage tools such as Zoho Projects, Google Analytics, and Mailchimp for campaign tracking and reporting. Continuously experiment with new-age SEO and AI-enabled marketing techniques.

4. Campaigns, Product Launches & Lead Generation

Plan and execute integrated campaigns for both service offerings and product launches. Develop and manage go-to-market strategies for SaaS, AI, and cloud-native tools (content, demos, AppExchange listings, and outreach). Drive measurable increases in leads, conversions, and customer engagement.

5. Measurement, Reporting & Optimization

Define and track KPIs such as lead generation, conversion rates, engagement, and marketing ROI. Conduct weekly and monthly reviews to assess progress and align future campaigns. Create actionable insights, dashboards, and reports for leadership visibility.

6. Process & Innovation

Establish clear workflows, documentation, and reporting frameworks using Zoho Projects. Implement best practices in marketing automation, CRM usage, and analytics. Encourage ongoing tool adoption and innovation within the team.

Qualifications

Bachelor's degree in Marketing, Communications, or related field (Master's preferred). 7-10 years of progressive marketing experience, including 3+ years in leadership roles. Proven success in digital marketing for IT services, cloud computing, or SaaS/AI products. Deep expertise in SEO/SEM, content strategy, analytics, and automation tools. Experience with Zoho Projects, Salesforce, Google Analytics, and Mailchimp. Strong communication, analytical, and leadership abilities. Experience managing distributed teams and freelance contributors.

Success Metrics

Consistent achievement of KPIs: lead growth, conversion rates, and product adoption. A motivated and high-performing team operating with independence and ownership. Strategic campaigns enhancing Concret.io's visibility in the Salesforce and SaaS ecosystem. Scalable processes and measurable impact across both services and product lines.

Work Environment

We embrace a hybrid work model, with collaboration encouraged at our Gurgaon and Jaipur offices. The ideal candidate will participate regularly in on-site brainstorming, campaign reviews, and leadership sessions.

About Concret.io

Founded in 2014 by Abhinav Gupta and Anjana Gupta, Concret.io thrives on innovation, ownership, and continuous learning.

Learning Never Stops: We fund certifications and offer continuous upskilling in tech and marketing. You're in Charge: Every team member owns their outcomes -- we celebrate wins and accountability alike. Aiming for Excellence: Quality, creativity, and clear communication define everything we do.
Interested candidates can share their resume at

chahat.vohra@concret.io

with the subject line of "

Application for Digital Marketing Manager

"

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹60,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person