Job Description

Hiring for a leading MNC in Events & Exhibition Industry:

Job Title: Sr. Digital Marketing Manager - Paid Media Specialist (Pharma)

Job location: Mumbai

Work days: Mon-Fri

Key Responsibilities

Develop and execute data-driven paid media strategies aligned with business goals. Lead strategic planning and present performance insights to senior stakeholders. Manage multi-channel paid campaigns (Google Ads, LinkedIn, Facebook, Programmatic) to drive MQLs, acquisition, and retention. Optimise large ad budgets for ROI; troubleshoot and enhance campaign performance. Analyse key metrics (CPC, CTR, CPA, ROAS, etc.) and implement A/B testing. Conduct market research and audience targeting for improved campaign performance. Collaborate with cross-functional teams to deliver high-conversion digital campaigns. Manage agency relationships, ensuring quality deliverables.

Required Skills & Experience

8+ years in digital marketing with strong focus on paid media. Proven success in managing large-scale paid campaigns across platforms. Expertise in Google Ads, Meta Ads, LinkedIn Ads, YouTube, and programmatic media. Proficient in Google Analytics, Tag Manager, A/B testing, and CRO. Strong analytical, communication, and collaboration skills. Experience with international campaigns, marketing automation, and AI tools is a plus. Bachelor's degree in Marketing or related field; certifications (Google Ads, Meta) preferred.
Job Types: Full-time, Permanent

Pay: ₹3,000,000.00 - ₹3,500,000.00 per year

Experience:

Total: 10 years (Preferred) Paid Media: 8 years (Preferred) Pharma industry digital marketing: 5 years (Preferred)
Location:

Mumbai, Maharashtra (Preferred)
Work Location: In person