Job Description

Position- Sr Digital Marketing

Experience- 6+ years

Location- Ahmedabad (On-Site)

Contact Info: hr@babyorgano.in | +91 81607 57815

Summary

We're looking for a

strategic and performance-focused Marketing Manager (D2C Growth)

to lead our company digital and brand marketing initiatives. In this role, you'll own the entire digital growth strategy -- from planning campaigns to driving measurable ROI across Meta, Google, YouTube, and influencer channels. You'll collaborate directly with the leadership team to translate marketing investments into business impact, lead a cross-functional team with accountability, and drive a culture of ownership and discipline. If you're someone who thrives on data, creativity, and action -- and can balance strategy with hands-on execution -- this is your opportunity to lead growth for one of India's most promising Ayurvedic D2C brands.

Responsibilities: Build, plan, and implement the overall

digital marketing and D2C growth strategy.

Lead and mentor internal marketing, creative, and performance teams. Manage and optimize campaigns across

Meta, Google, YouTube, and Influencer Marketing.

Achieve

minimum 4X ROAS

across all campaigns through continuous optimization. Oversee brand communication and ensure

consistency across all digital touchpoints.

Manage digital marketing budgets and deliver

ROI-focused campaigns.

Measure and report performance using analytics tools (GA4, Ads Manager, Shopify). Collaborate with agency partners for campaign planning and performance reviews. Ensure

timely campaign launches, daily performance tracking, and actionable insights.

Monitor competition and proactively identify new growth opportunities. Drive team accountability -- ensuring

90%+ task completion

within timelines. Maintain strict

adherence to company policies, punctuality, and professional discipline.

Foster a culture of

solution-oriented communication and positive collaboration.

Skill Sets / Experience We Require:

5-8 years of experience in

Digital Marketing / D2C Growth / Performance Marketing.

Proven success in managing high-performance paid campaigns (Meta, Google, YouTube). Strong understanding of

CAC, ROAS, LTV, conversion optimization,

and funnel strategy. Hands-on experience with

Google Analytics, Meta Ads Manager, Shopify, and Excel.

Sound knowledge of SEO/SEM, CRM tools, and marketing automation. Excellent leadership, project management, and communication skills. Problem-solver with a

strong sense of ownership and accountability.

Familiarity with web analytics and conversion tracking tools. Team motivator who leads by example -- disciplined, punctual, and dependable.

Pedigree:

Bachelor's or Master's degree in Marketing, Advertising, Business, or related field. Preferred: Experience in

FMCG, Ayurveda, or D2C consumer brand

environments.
Job Types: Full-time, Permanent

Pay: ₹75,000.00 - ₹100,000.00 per month

Work Location: In person