Job Description

Job Location : Kolkata

Position : sr. Digital Marketing Executive

Experience : 3 years

Qualifications : BBA/MBA in marketing

Industry : BFSI/Distribution (Retail)

Joining : As soon as possible

Skills :

Key Responsibilities (Strategy, Team & Performance)

Performance Strategy & Budget Ownership:

Design, own, and execute the end-to-end performance marketing strategy (PPC, Paid Social, Display, Retargeting) to drive

CPA, LTV, and Lead Quality

targets. Responsible for managing and optimizing the entire digital marketing budget for maximum

Return on Investment (ROI).

Team Leadership & Supervision:

Manage, mentor, and guide a small team of Digital Marketing Executives/Associates

Conduct goal setting, performance reviews, and skill development for the team to ensure high standards of execution.

Creative & Content Management:

Oversee the ideation and creation of all marketing content, ensuring brand consistency and performance optimization.

MANDATORY:

Proficiency in

Graphic Designing/Video Editing

is essential for final asset review and hands-on work when needed. Desirable: Experience in leveraging

AI tools

to enhance and scale creative asset production.

Analytics & Optimization:

Utilize

Google Analytics (GA4), CRM, and ad platform data

to build dashboards, interpret complex funnels, and provide

actionable insights

to senior leadership. Lead A/B testing and conversion rate optimization (CRO) efforts across landing pages and ad creatives.

Candidate Profile

Experience:

3+ years in a core Digital Marketing role, with at least 1 year in a supervisory or team lead capacity.

Expertise:

Demonstrable experience in managing large-scale paid media budgets and achieving quantifiable results (CPA, ROAS).

Technical Proficiency:

Expert knowledge of

Google Ads, Meta Ads Manager, GA4,

and strong proficiency in a

Graphic Design tool.

Skills:

Strong analytical aptitude, critical thinking, problem-solving, and leadership ability to motivate a team.

Compensation & Growth

Salary:

Highly competitive and

Best in the Industry

Growth:

Climb to leadership positions as the company scales.
Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Ability to commute/relocate:

Lalbazar, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):

Current Salary Notice Period
Education:

Bachelor's (Preferred)
Experience:

Google AdWords: 3 years (Preferred) Linkedin Ad posting and marketing: 3 years (Preferred) Digital marketing: 3 years (Preferred) Distribution (Retail): 2 years (Preferred) Meta Ad: 3 years (Preferred) AI Tools: 3 years (Preferred) Graphic Design tool: 3 years (Preferred)
Language:

English (Preferred)
Location:

Lalbazar, Kolkata, West Bengal (Preferred)
Work Location: In person